A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil

Javil, Joy Hardey (2008) A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. [Student Project] (Unpublished)

Abstract

This project paper is emphasizes on the Yayasan Sabah Market News Scan (MNS) in Sabah. It also aimed to gathering information on their experience, knowledge and satisfaction towards the MNS. The information about Forest Industry in Malaysia and particularly in Sabah is become so important. So that Yayasan Sabah Forestry Division take the opportunity to produce their own Market News about forest product. This study is to know how far this MNS accepted by people especially subscribers. Do the Yayasan Sabah MNS meeting their objectives which is "to gather, collect and disseminating market information including statistics, price, supply, and demand situation of logs and timber products to the forest timber and industries. It is also aimed at promoting market transparency which is one of the core objectives of the International Tropical Timber Agreement (ITT A) 1994".

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Javil, Joy Hardey
2006131545
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Advertising
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Yayasan Sabah Market News Scan (MNS); Marketing; Promotion
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/26937
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