Abstract
This project paper is emphasizes on the Yayasan Sabah Market News Scan (MNS) in Sabah. It also aimed to gathering information on their experience, knowledge and satisfaction towards the MNS. The information about Forest Industry in Malaysia and particularly in Sabah is become so important. So that Yayasan Sabah Forestry Division take the opportunity to produce their own Market News about forest product. This study is to know how far this MNS accepted by people especially subscribers. Do the Yayasan Sabah MNS meeting their objectives which is "to gather, collect and disseminating market information including statistics, price, supply, and demand situation of logs and timber products to the forest timber and industries. It is also aimed at promoting market transparency which is one of the core objectives of the International Tropical Timber Agreement (ITT A) 1994".
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Javil, Joy Hardey 2006131545 |
| Subjects: | H Social Sciences > HF Commerce > Branding (Marketing) H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Advertising |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Yayasan Sabah Market News Scan (MNS); Marketing; Promotion |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/26937 |
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