Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat

Ibrahim, Salbiah and Rahmat, Nurfadilah (2016) Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. [Student Project] (Unpublished)

Abstract

Purpose – To determine which factors influence the customer while purchase apparel via online medium such ad Instagram, Website and others. Through this research, we will discuss the factors influence online shopping intention towards apparel.
Objective – To determine the level of factors influence online shopping intention towards apparel. Next is to determine the relationship between perceived risk and perceived technology towards online purchase intention. Last is to identify the most impactful factor between perceived risk and perceived technology towards online purchase intention.
Methodology – A closed-ended questionnaire survey is conducted with sample size of 64 respondents. SPSS is used to find the data reliability, frequencies of data, Pearson Correlation test and Regression Test in order to test all the hypothesis involved and to also answer all the objective present.
Summary of the findings – The results shows significant relationship between perceived risk and online purchase intention

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ibrahim, Salbiah
2013486974
Rahmat, Nurfadilah
2014616176
Subjects: H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Clothing trade
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Perceived risk; Perceived technology; Online purchase
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/27042
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