Abstract
Petszonia Enterprise is a business based on a partnership where it has five lead workers holding important positions. The Manager is Nik Noor Nabihah, Marketing Staff is Nur Alifah Ilyana, Operational Staff is Ili Khairunisa, Administration Staff is Nur Zulaika and Financial Staff is Nur Zulaikha Aris. The members have extensive experience in business, sales and finance. The manager itself has obtained experienced in managing Pet Industry in Malaysia. The business capital is RM. The business offers the full-service animal care facility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet care, pet hotel, pet photoshoot and pet grooming. It is located at 17, Jalan Pinang 52, Taman Daya, 81100 Johor Bahru, Johor. The business is estimated as an explosion of growth over the year. Johor Bahru, Johor is seen as the strategic place to innovate the mainstream pet station and pet shop into a whole new experience of services which is pet station to the community. The marketing strategy of Petszonia is to emphasize the quality and price of the products and services. The prices of the services and pet appliances are affordable to the community. The place of this business is also a strategic spot since it is a busy city and suitable for working family that have pets. The members have service and commitments plan to colour the brand through the website, social media and buntings to create bigger opportunities also to bring the name of business being recognized to the community.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Aris, Nik Noor Nabihah 2018232176 Ishak, Ili Khairunisa 2018241652 Zulkefli, Nur Zulaika 2018672942 Zulkarnain, Nur Alifah Ilyana 2018671428 Aris, Nur Zulaikha 2018280752 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing S Agriculture > SF Animal culture > Feeds and feeding. Animal nutrition |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Pet industry, Pet grooming |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/129383 |
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