To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin

Nowadays, the community has been exposed to various technological developments where they have various sources of entertainment and information. With the rapid growth and use of internet connections, old advertising norms have also been moved. As a result, most current users will always monitor other users before making their purchase decisions. According to the time circulation, most marketers have used marketing influencers as one of their new marketing strategies. Motherhood.com.my is an e-commerce platform that has been selling several of baby products from several of their vendors'. As the company in the e-commerce industry, motherhood.com.my has also applied the influencer marketing strategy in order to promote their client brands. Hence, for every campaign the strategy used by the company is only will targeting the influencer that has a higher number of follower as they believe the higher number of follower can create a good engagement for the brand and the greater number of viewers. Thus, this research is to assess the Influencer follower and influencer video post viewer on Instagram, toward brand engagement in Nuren Group (motherhood.com.my). The research design in this study is using the descriptive design in order to describes the company data in numerical form of percentage in order to assess the in influencer follower and influencer video post viewer on the brand engagement. Hence, this study will help the companies in finding the right influencer that can help a company campaigns reach a maximum efficacy and authenticity in the future.