Usage of animations as advertising tools / Baderisang Mohamed and Malawanis Mohd Noor Kama

Mohamed, Baderisang and Mohd Noor Kamal, Malawanis (2021) Usage of animations as advertising tools / Baderisang Mohamed and Malawanis Mohd Noor Kama. FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah, 3: 8. pp. 20-22. ISSN 2716-599X

Abstract

The latest technology application and current trend of marketing have influenced the usage of animation in the product advertising (Callcott & Lee, 2013). The word ‘animation’ comes from the Latin word ‘animate’ and means to bring life to or to invoke life. It is the process of creating the illusion of movemen t brought by sequencing either 2D drawings or computer generated images or 3D objects such as clay or plasticine (Chitchyan, 2011) Therefore, animation is defined as a series sequence of static images to create the illusion of movement. Most people believe the creation of real pictures or individual images is an animation, but according to the author it is the disposition of static images that conveys the movement (Thant, 2008). The animation gives free expression to the imagination (Goel & Upadhyay, 2017).

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohamed, Baderisang
baderi038@uitm.edu.my
Mohd Noor Kamal, Malawanis
waniskamal@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah
UiTM Journal Collections: Others > FBM Insights UiTM Cawangan Kedah
ISSN: 2716-599X
Volume: 3
Page Range: pp. 20-22
Keywords: animate, illusion, marketing
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/49804
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