The roles of social media as a platform for customer engagement / Ramli Saad and Wan Shahrul Aziah Wan Mahamad

Saad, Ramli and Wan Mahamad, Wan Shahrul Aziah (2021) The roles of social media as a platform for customer engagement / Ramli Saad and Wan Shahrul Aziah Wan Mahamad. FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah, 3: 31. pp. 103-105. ISSN 2716-599X (Submitted)

Abstract

The introduction of social media has changed the world and its whole way of working by bringing the world and its people closer together. Social media may not look like a new phenomenon but it continues to evolve. There is a constant rise in social networking and therefore, the impact of social network is becoming stronger day by day, into each kind of business. Social media is often used as a source of information and a spread of knowledge in changing peopl e’s views and opinions. It is among important business marketing tactics which helps to create new business opportunities, develops a stronger market position or modifies consumer’s behaviour.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Saad, Ramli
ramli107@uitm.edu.my
Wan Mahamad, Wan Shahrul Aziah
aziah436@uitm.edu.my
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah
UiTM Journal Collections: Others > FBM Insights UiTM Cawangan Kedah
ISSN: 2716-599X
Volume: 3
Page Range: pp. 103-105
Keywords: social media; effective marketing; sharing knowledge
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/49985
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