I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]

Leng, Oh Yit and M. S. Lam, Jason and Saw Chin, Khor and Woon, Chong Sin (2019) I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9

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Abstract

Most research in both information systems and consumer behaviour fields have examined innovation adoption behaviour. However, little attention paid on other innovations such as smartphone retail consumption payment (mobile pay) by technological and consumer innovative behaviour theories. This study closes the research gap by conceptualising consumer adoption on mobile payment through the lenses of two theoretical models namely the theory of diffusion of innovation and technological acceptance model. The focus of the level of specificity of constructs proposed in this study setting adds a contribution to literature and having a more inclusive view in mobile payment adoption.We expect that the outcomes of the study will benefit the country, financial regulators, retail marketers as well as consumers.

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Item Type: Book Section
Creators:
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Leng, Oh Yit
UNSPECIFIED
M. S. Lam, Jason
UNSPECIFIED
Saw Chin, Khor
UNSPECIFIED
Woon, Chong Sin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
T Technology > T Technology (General) > Technological change > Technological innovations
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Page Range: p. 85
Item ID: 43966
Uncontrolled Keywords: The theory of diffusion of innovation; Technological acceptance model; Smartphone payment; Adoption behaviour; Innovation
URI: https://ir.uitm.edu.my/id/eprint/43966

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43966

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