Factors that influence the level of perceived trust in telemarketers towards potential customers in enigma consulting group / Rosmawati Mahamasasuding

Mahamasasuding, Rosmawati (2018) Factors that influence the level of perceived trust in telemarketers towards potential customers in enigma consulting group / Rosmawati Mahamasasuding. [Student Project] (Unpublished)

Abstract

The purpose of this study is to find out the factors and main factor that significantly influence the level of trust of telemarketers towards potential customers in Enigma Consulting Group. Telemarketers is where an employer got connected to their clients or customers through phone calls to promote their products or events. However, in order to gain a huge number of customers "trust" play an important role for telemarketers towards their potential customers. However, the issue of trust rises in telemarketers as they doubt their potential customers honesty, security of their information and also the difference of language used by their potential customers that can cause misleading information. Method used for this research quantitative study where questionnaires were distributed to 28 telemarketers of Enigma. Data collected then were analyze using SPSS where descriptive, reliability and regression analysis were done. The results of this study showed that language and security do affect telemarketers level of trust towards their potential customers. Meanwhile, honesty did play as important role that could affect the level of trust of telemarketers in Enigma. Thus, this study could help Enigma in terms of increasing their potential customers that would register in their event.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mahamasasuding, Rosmawati
2015419596
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
-
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Keywords: Telemarketers, Customer, UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49908
Edit Item
Edit Item

Download

[thumbnail of 49908.pdf] Text
49908.pdf

Download (273kB)

Fulltext

Fulltext is available at:
  • Bilik Penyelidikan dan Harta Intelek | PTDI | Segamat

ID Number

49908

Indexing

|

Statistic

Statistic details