Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin

Mahyudin, Anis Syahirah (2016) Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin. [Student Project] (Unpublished)

Abstract

The purpose of this study is to identify the factors that influence attitude of UiTM
students towards online shopping. The research is based on a sample of 317 respondents.
The results show that perceived ease of use, perceived usefulness, and perceived
enjoyment have significant influence on attitude of UiTM students towards online
shopping. While perceived risk do not give impact on attitude towards online shopping
among students from UiTM Kampus Bandaraya Melaka. The strongest relationship is
between perceived enjoyment towards attitude towards online shopping.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mahyudin, Anis Syahirah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Advertising > Advertising campaigns > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Attitude towards online shopping, Perceived ease of use, Perceived usefulness, Perceived risk and perceived enjoyment
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/14757
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14757

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