Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman

Azman, Muhammad Muhaimin Shakir (2020) Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman. [Student Project] (Unpublished)
Abstract

This paper aims to decode the effects of online shopping values on website satisfaction. Independent variable includes hedonic, utilitarian shopping value, website informativeness, entertainment, effectiveness of information content while web satisfaction as opposite site. The survey form was distributed via snowball sampling technique and a sample of 100 respondents were participated in the month of November 2019. The data analyzed using multiple regression analysis found that web informativeness is the most significant factor affecting website satisfaction.

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Item Type: Student Project
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Azman, Muhammad Muhaimin Shakir
UNSPECIFIED
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Abas, Aemillyawaty
UNSPECIFIED
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Razali, Farhi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Q Science > QA Mathematics > Web-based user interfaces. User interfaces (Computer systems)
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Online shopping; Website satisfaction; Information content
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/28514
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