Abstract
Sole to Soul offers collapsable heels and services for customers, providing the variety detailing for accessories such as beads, crystal pearls and glass charm for our collapsable heels decorations. We also collaborate with famous fashion detailing which is Datter Enterprise Sdn Bhd They are expert in fashion and trendy industries by customizing the detailing that desired with a medium to high price range due their good profile and ratings. We have created this perfect product for those who love to wear heels, but are unable to endure the heel's long and painful agony and sorrow. Comforts inside the sophistication of a shoe that can fit day-to-day activities are the values we are trying to deliver as this product seeks to fulfil the need for comfort in fashion from the consumer. These heels have various colours and accessories to suit the needs of the customer. It has a collapsable heel that offers flexibility and fashion, 2 benefits in 1. Across Selangor and Sepang especially the Sole to Soul business has seen and explosion of growth throughout the year. Mitsui Outlet Part is an area where it is known as the Malay elite because of its proximity to the airport which is Kuala Lumpur International Airport (KLIA) and also it has been known as a famous shopping centre for international or local customers. Also, our business is in an open area, there are no problems in terms of parking and free from traffic jams. Although we have rivals close to our business, we are confident we also have great potential from our competitors. Sole to Soul marketing strategy is to emphasize the quality of price of our products and services. We offer the affordable price because we want to concentrate ion a wide community of customers of varying backgrounds and ages who are working to fulfil the same heels related criteria and issues. Thus, we develop marketing strategy that give attraction to come our shop especially women with diverse background and different ages. The management of Sole to Soul consists of four lead workers are Amira Natasha, Azalea Marshilla, Fathin Nasyuha and Nur Hidayati Hanis. In finance, business, sales and accounting, our employees have extensive experience. Instead of separate roles and partner portfolio, all the four partners will carry on shared role responsibilities. There is already a commitment to services and products to aggressively build our brand through brochures, advertisement and social media. The variety of collapsable heels that will be provided by Sole to Soul will definitely be seen by customers throughout the state of Selangor, especially in Sepang area.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Azman, Amira Natasha 2018203654 Ismail, Azalea Marshilla 2018203784 Razali, Fathin Nasyuha 2018212256 Nosbi, Nur Hidayati Hanis 2018243766 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing T Technology > TS Manufactures > Leather industries. Tanning |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Shoe industry, Women's shoes |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/129339 |
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