Abstract
The creation of technological innovation used on packaging is aimed at increasing creative thinking and innovative approaches in standard of product. Production of Augmented Reality (AR) and QR codes placed on Box Handle Packaging. With the Augmented Reality (AR) technology available, customers can scan the product logo on the packaging to watch the video of how curd is prepared. Through this innovation, it can open people’s eyes to see ideas on how to best educate the currently global and techno savvy students. The QR codes are also an innovation that creates commercialization purposes to provide details about the product. The packaging design will be able ease customers bring the product to home after purchase. Besides, the handle box packaging have the look of innovation that creation of transform packaging from plastic to a box with compartment. Adding a handle to the box packaging not only creates an attractive image, it is also keep a product secure and improve the level and standard of the products. Significantly, this creation of handle box innovation packaging can entice customers to buy the product. The creative and eye-catching innovation made the packaging help to attract new and returning customers.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Rizalsani, Nurzunairah nurzunairahrs@gmail.com Omar, Mastura tora77@uitm.edu.my Rosnan, Shalida shalida@uitm.edu.my Abdul Rahman, Andrialis andrialis@uitm.edu.my Mohd Muslim Tan, Ellyana ellyana@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing T Technology > TD Environmental technology. Sanitary engineering > Municipal refuse. Solid wastes T Technology > TS Manufactures > Packaging > Materials > Plastics (non-foil) |
| Divisions: | Universiti Teknologi MARA, Selangor > Dengkil Campus > Centre of Foundation Studies |
| Page Range: | pp. 95-100 |
| Keywords: | Handle box packaging, Augmented reality (AR), QR code |
| Date: | May 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/135995 |
