Items where Subject is "Telemarketing. Internet marketing"

Article

The impact of digital marketing channels on consumer buying decision / Noor Aslinda Abu Seman and Vicneswaran Segar. (2023) Journal of International Business, Economics and Entrepreneurship (JIBE), 8 (1). pp. 42-53. ISSN 2550-1429

Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah … [et al.]. (2022) Journal of Mathematics and Computing Science, 8 (2). pp. 30-39. ISSN 0128-0767

Etika pemasaran Islam dalam kalangan muslimpreneur: analisis terhadap penggunaan medium Facebook / Norizah Mohamed@Daud … [et al.]. (2022) Journal of Islamic Philanthropy & Social Finance (JIPSF), 4 (2). pp. 113-123. ISSN 2590-3942 (Submitted)

What are the social constructs associated with the phrase "PM is the key" in digital marketing phenomenon / Mailyn Angca and JR Mantog. (2024) Advances in Business Research International Journal, 10 (1). pp. 14-26. ISSN 2462-1838

The impact of facebook marketing on customer purchase intention in mid-scale restaurants: a study in Gujranwala, Pakistan / Nurul Firdaus Sikandar Hayat, Nurnajihah Ahmad Kamal and Tajulurrus Mohammad. (2024) e-Academia Journal, 13 (2). pp. 140-149. ISSN 2289 - 6589

New marketing strategy threatening the traditional healthcare businesses / Sarah Sabir Ahmad, Azfahanee Zakaria and Isma Fazlini Ismail. (2022) FBM Insights, 5: 18. pp. 49-51. ISSN 2716-599X (Submitted)

Take away or delivery? acceptance of online food delivery (OFD) during COVID-19 pandemic/ Nur Hafizah Muhammad and Nur Dalila Mat Yusoff. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 286-296. ISSN 1985-8914 ; 2590-3837

Analyzing online marketing for contemporary snacks through Instagram using SIR Model / Nur Syazwani Atikah Mohd Hilmi and Noorzila Sharif. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 3. pp. 23-34. ISSN 2600-8793

An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (3). pp. 178-197. ISSN 2550-1631

Consumers’ adoption of mobile payment: comparison between China and Malaysia / S-C Chuah …[et al.]. (2019) Advances in Business Research International Journal (ABRIJ), 5 (2). pp. 43-50. ISSN 2462-1838 (e-ISSN)

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. (2018) Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895

Acceptance of online sports marketing among Faculty of Sport Science and Recreation Student in UiTM (Perlis) / Radzliyana Radzuwan, Khor Poy Hua and Lim Khong Chiu. (2013) Jurnal Intelek, 8 (1). pp. 43-51. ISSN 2682-9223

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]. (2020) Voice of Academia (VOA), 16 (2). pp. 21-30. ISSN 2682-7840

The impact of viral marketing on consumers purchase decision in the Northern region / Mohd Najmie Osman, Muhammad Khairul Anwar and Hadzli Ishak. (2018) Jurnal Intelek, 13 (2). pp. 22-23. ISSN 2682-9223

Influence of social media on consumers’ food choices / Chemah Tamby Chik... [et al.]. (2019) Insight Journal (IJ), 4 (3). pp. 21-34. ISSN 2600-8564

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) Insight Journal (IJ), 5 (19). pp. 161-168. ISSN 2600-8564

Islamic marketing: promotional campaign in the perspective of Maqasid As-Shariah in Malaysia / Mohammad Firdaus Mohamad ... [et al.]. (2019) ASEAN Entrepreneurship Journal (AEJ), 5 (1). pp. 29-39. ISSN 2637-0301 (e-ISSN)

Assessing factors associated to social media adoption among salespeople of environmental services company in Malaysia / Siti Zaleha Sahak , Nazdrah Hashim and Razmuna Mohd Zaki. (2019) ASEAN Entrepreneurship Journal (AEJ), 5 (2). pp. 35-40. ISSN 2637-0301 (e-ISSN)

An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 13-21. ISSN 2462-1838

Usage of animations as advertising tools / Baderisang Mohamed and Malawanis Mohd Noor Kama. (2021) FBM Insights, 3: 8. pp. 20-22. ISSN 2716-599X

Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali. (2021) FBM Insights, 3: 10. pp. 27-30. ISSN 2716-599X

Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri. (2021) FBM Insights, 3: 12. pp. 34-36. ISSN 2716-599X

A comparison of traditional versus electronic word of mouth as marketing tools / Ramli Saad and Rosliza Md Zani. (2021) FBM Insights, 3: 30. pp. 100-102. ISSN 2716-599X

The roles of social media as a platform for customer engagement / Ramli Saad and Wan Shahrul Aziah Wan Mahamad. (2021) FBM Insights, 3: 31. pp. 103-105. ISSN 2716-599X

PasarTap - perkhidmatan penghantaran pasaran barangan dari pasar basah secara atas talian / Nur Syahmina Ramli and Nik Atill Atasha Shamsuddin. (2020) International Journal of INTI, 24 (1): 7. pp. 36-42. ISSN 0126-5822

The role of user experiences towards responsive web / Saidatul Amalina Md Salleh Huddin and Muhamad Fairus Kamaruzaman. (2019) International Journal of INTI, 23 (2): 3. pp. 85-90. ISSN 0126-5822

The effectiveness of Instagram as a marketing tool for Naelofar Hijab / Nornatasya Farina Jasman, Mohamed Razeef Abdul Razak and Azahar Harun. (2022) International Journal of Art and Design (IJAD), 6 (1). pp. 43-51. ISSN 2710-5776

Book Section

The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 9. ISBN 9789670314563

The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 241. ISBN 9789670314563

The influence of social media marketing activities on brand equity / Akmal Aini Othman, Siti Aishah Mohd Nor and Normah Ismail. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat Johor, p. 58.

I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9

Monograph

Understanding Facebook page: a case study of apple bakery shalynn, Melaka / Nur Aida Iliyana Mohamad Apandi. (2018) Industrial Training. UiTM Cawangan Johor, Segamat, Johor.

Influencer marketing as a marketing tool: the process of creating an influencer marketing campaign on Instagram and successful the influencer marketing campaign by Nuren Group (Enlinea Sdn. Bhd.) / Siti Norshafida Sharifudin. (2018) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor. (Unpublished)

Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud. (2018) Other. Bachelor Of Business Administrations (Hons) Marketing, Segamat, Johor.

Impact of digital marketing on customer relationship of Icon Smart Home company / Nur Faziera Zaidi. (2012) Industrial Training. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Koperasi Siswazah Bangi Berhad (KSBB) / Nur Afiqah Uzma Junaidy. (2021) Industrial Training. UNSPECIFIED. (Unpublished)

Conference or Workshop Item

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]. (2019) In: e-proceedings Design Decoded 2019, 19 / 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah.

Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]. (2014) In: TeSSHI 2014, 5 & 6 Nov 2014, One Hotel Helang, Langkawi Kedah Malaysia.

Consumer protection over soft issues relating to online advertising in Malaysia / Nur Hidayah Ab Aziz. (2014) In: “Harmonising Law and Social Norms” International Conference on Law, Policy and Social Justice (ICLAPS 2014), 10 - 11 September 2014, Park Royal Hotel. Penang.

Augmented reality design: the study of property development marketing tools / Norzaful Anuwar Ahmad Najamuddin. (2021) In: International Exhibition & Symposium on Productivity, Innovation, Knowledge, Education & Design (i-SPiKe 2021). (Submitted)

Critical factors for SMEs' B2B e-marketplaces: A literature review / Zazaleena Zakariah, Nursyahidah Alias and Norjansalika Janom. (2010) In: Prosiding KONAKA Konferensi Akademik 2010, 8-9 Disember 2010, UiTM PAHANG.

Thesis

The awareness of IT among the Malay entrepreneurs in Kota Bharu / Zaleha Ahamad. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Determinants of customers’ online puchase intention: an empirical study among PDRM staff / Mazita Ahmad Subaker. (2020) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.

The impact of email marketing, mobile marketing and retargeting on consumer buying behavior / Lenard Jewol. (2018) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

Assessing factors that affecting mobile payment adoption among consumer / Azra Atiqah Mohd Hair and Nur Ain Syahirah Nor Zaidi. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

An analysis of online digital menu design as internal advertising tool to promote an ethnic restaurant in Malaysia / Norsyazana Nazli and Ezlin Sazlin Mohd Annuar. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on online application as a platform for selling burger case study: Burger K / Muhammad Irfan Bahasaruddin. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

Adoption of social networking media (SNM) as marketing tool by market traders: an application of technology acceptance model / Karmidawati Kartimin. (2013) Masters thesis, thesis, Universiti Teknologi MARA.

Hotel web design for marketing purpose / Muhammad Sufian Yusof. (2008) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

Online marketing platforms to promote your creative work: case study for illustrator / Muhammad Haziq Rahim. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

An enhancement of FTMSK's Alumni E-marketplace / Ezabarena Radzi. (2006) Degree thesis, thesis, Universiti Teknologi MARA.

Laman web butik Radzuan Radziwill / Juriah Jalalus Shuti. (2001) Degree thesis, thesis, Universiti Teknologi MARA.

The effectiveness of internet marketing towards real estate in Malaysia / Muhammad Farid Omardin. (2010) Degree thesis, thesis, Universiti Teknologi MARA.

Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi. (2020) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

Product awareness and behavioural intention to use of customizable mobile data plan: case study of Yoodo – Celcom / Amirah Amin, Danial Zarkasyi Mazlan and Fatin Farhana Mohd Suhaimi. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

The relationship between acceptance of mobile technology and perceived work performance improvement among employees at Mycron Steel Crc Sdn Bhd / Mimie Shahila Asmat. (2019) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The effectiveness of telemarketing in promoting streamyx package / Nurulhuda Ramli. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Factors affecting online shopping behaviour in Malaysia / Mohamad Shamsul Aizat Mohd Salleh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The effectiveness of promotion tools toward customer awareness: a case study at elixir store, Kota Bharu Kelantan / Za-Imuddin Abdullah. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

FNM E-Commerce System (FES) / Ahmad Khairi Juha. (2017) Degree thesis, thesis, Universiti Teknologi MARA.

Analysing the dynamics of online marketing via instagram hastag using susceptible-infected-recovered model / Nur Syamimi Elias. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Analysing the dynamics of online advertising via instagram feed using susceptible-infected-recovered model / Nurul Natasya Che Abdul Halim. (2021) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

The effect of YouTube advertising and attitude towards intention to consume fruits and vegetables: the moderating role of health consciousness / Nur Shahafiqah Nadiah Jaffery. (2021) Masters thesis, thesis, Universiti Teknologi MARA.

Student Project

The study on effectiveness of marketing strategy of Telekom Sales and Services Sdn Bhd on Integrated Service Digital Network (ISDN) / Sagu Ak Unting. (2000) [Student Project] (Unpublished)

The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim. (2022) [Student Project] (Submitted)

The understanding of e-commerce in Islamic concept specifically in sell and purchase activity: an analysis among UiTM Terengganu, Dungun campus' students / Hana Sofea Zameram. (2022) [Student Project] (Submitted)

An exploration of the potential of e-commerce in Harbour View hotel: a marketing study / Kelvin Anom. (2001) [Student Project] (Unpublished)

The preference towards traditional marketing or digital marketing as a communication marketing tools amongst Broadcasting Degree students in UiTM Rembau / Nurul Maishahirah Hashim. (2018) [Student Project] (Unpublished)

The effectiveness of mobile marketing as a promotional program through mobile phone towards consumer at Kota Kinabalu / Moktarizal Mairan. (2011) [Student Project] (Submitted)

Consumer involvement in purchase online : case study in Lahad Datu Sabah / Asnanti Rasmanan. (2013) [Student Project] (Unpublished)

The importance of Facebook as a marketing tool : case study at Azad Food Industries Sdn. Bhd. / Muhammad Ashraf Suhimi. (2017) [Student Project] (Unpublished)

The application of marketing activity in facebook influence the brand equity case study in Drego Import / Mohd Azrin Nanang. (2017) [Student Project] (Unpublished)

The effect of facebook advertising towards customers from managerial perception a case study at Felcra Berhad / Syasya Aliah Yusof. (2017) [Student Project] (Unpublished)

Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

Determinants of telemarketers: a case study at KFC Holding International College (JB Campus) / Noor Syazwani Sulaiman. (2014) [Student Project]

Feedback, service quality, product information, perceived security and consumer purchase intention of supplement product via Instagram the mediate effect of trust / Siti Noor Ashidah Abd Rahman. (2015) [Student Project] (Unpublished)

The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. (2015) [Student Project] (Unpublished)

Understanding the effects of internet marketing in Percetakan Jasa Embun Enterprise / Norshazwani Ahmad. (2015) [Student Project]

The effectiveness of social media as marketing tools for entrepreneurs / Maydona Casey Julian. (2016) [Student Project] (Unpublished)

The influence of social media on purchase decision towards hospitality product / Soffeanie Nawawi. (2016) [Student Project] (Unpublished)

A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

A study on customer satisfaction towards online purchasing / Sheril Nina Nabilla Childs. (2012) [Student Project] (Unpublished)

A survey on the usage of internet marketing among SMEs at Sabah / Sheril Aida Neri. (2013) [Student Project] (Unpublished)

Radio Suria FM Sabah: a study on impact of radio advertisements (radio commercials) towards consumer in Kota Kinabalu / Sabariah Bulug. (2012) [Student Project] (Unpublished)

A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)

Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)

Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin. (2016) [Student Project] (Unpublished)

Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah. (2016) [Student Project] (Unpublished)

Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon. (2016) [Student Project] (Unpublished)

Pupils’ involvement in the social networking sites: a case study at Sekolah Menengah Kebangsaan Bukit Rambai, Melaka / Ainul Nadia Abdullah and Nur Illiana Abd Rahaman. (2014) [Student Project] (Unpublished)

Factors that influenced consumer acceptance towards online shopping behaviour among employees in Majlis Perbandaran Hang Tuah Jaya Melaka / Marliany Abdullah. (2018) [Student Project] (Unpublished)

Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. (2018) [Student Project] (Unpublished)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

The readiness of youngster to be global via online entrepreneurship / Naqib Akmal Sholikhin. (2018) [Student Project] (Unpublished)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. (2018) [Student Project] (Unpublished)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)

The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. (2018) [Student Project] (Unpublished)

Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. (2018) [Student Project] (Unpublished)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. (2018) [Student Project] (Unpublished)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)

Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee. (2018) [Student Project] (Unpublished)

A study on the concept of online business from the Islamic perspective / Nur Affza Abd Malek. (2017) [Student Project] (Unpublished)

The influence of online sales and purchases among diploma students in Puncak Alam : a study on part 1 and part 5 of ACIS students / Zafirah Ab Malek. (2018) [Student Project] (Unpublished)

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. (2018) [Student Project] (Unpublished)

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. (2019) [Student Project] (Unpublished)

The concept of Hiyal in e-commerce : understanding of villagers in Kampung Bintang, Temerloh, Pahang Darul Makmur / Muhammad Shafiq Arzahar. (2018) [Student Project] (Unpublished)

Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki. (2019) [Student Project] (Unpublished)

A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba. (2009) [Student Project] (Unpublished)

A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. (2009) [Student Project] (Unpublished)

The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim. (2013) [Student Project] (Unpublished)

A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. (2009) [Student Project] (Unpublished)

A study on introducing e-commerce as an innovative strategy in doing business “Pernec Halalsquare”/ Muhammad Faiz Abdul Rahim. (2010) [Student Project] (Unpublished)

Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. (2019) [Student Project] (Unpublished)

Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. (2019) [Student Project] (Unpublished)

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. (2016) [Student Project] (Unpublished)

A study on Bumiputera entrepreneur participation in online marketing area Kota Kinabalu / Mohd Reeza Amir Hamzah. (2014) [Student Project] (Unpublished)

Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. (2016) [Student Project] (Unpublished)

Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. (2019) [Student Project] (Unpublished)

Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman. (2020) [Student Project] (Unpublished)

A study of women consumers in Kota Kinabalu : factors that influence women consumers towards their preference of online shopping / Lily Madeng. (2013) [Student Project] (Unpublished)

Pengaruh media sosial (instafamous) dalam mewarwarkan sesuatu produk atau acara majlis dengan menggunakan teknik pemasaran viral / Nurain Fatin Abdul Rasid. (2017) [Student Project] (Unpublished)

Pengiklanan internet dalam program Jom Kurus 1 Malaysia / Nasruddin Jamil. (2017) [Student Project] (Unpublished)

The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. (2014) [Student Project] (Unpublished)

Consumer purchase decision through online shopping among youth society / Nur Azie Azizi Umar. (2019) [Student Project] (Unpublished)

A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. (2011) [Student Project] (Unpublished)

Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. (2015) [Student Project] (Unpublished)

The determinants of E-commerce purchases through online shopping among bachelor students in UiTM Kota Kinabalu / Elmy Azriehan Manap. (2019) [Student Project] (Unpublished)

Factor affecting attitude of students towards online shopping activities in UiTM Sabah and UMS / Aliff Azhan Zamiry. (2019) [Student Project] (Unpublished)

Marketing related video analysis using susceptible- infected-recovered [SIR] model / Shasha Fazlisa Mazlan. (2021) [Student Project] (Unpublished)

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)

Exploring the visiblity impact and use of online yellow pages towards Emas Rintik Sdn.Bhd / Muhamad Amirul Azreen Mohmad Yusri. (2018) [Student Project] (Unpublished)

Telemarketing vs email-blasting: case of enigma consulting group / Nur Izwani Mohd Rahimi. (2018) [Student Project] (Unpublished)

The study on the effectiveness phone call made by MAHSA University in student enrolment / Azira Sulaiman. (2018) [Student Project] (Unpublished)

Understanding the use of Facebook page: a case study of Minda Teguh Marketing Sdn.Bhd / Ardilla Ghazali. (2018) [Student Project] (Unpublished)

The study on effectiveness phone call made by Mahsa University in student enrolment / Azira Sulaiman. (2018) [Student Project] (Unpublished)

The benefit of E-Commerce automation for merchant using Avana / Nor Zahidah Zakaria. (2018) [Student Project]

The implementation of promotion strategies in introducing new product of Lubetech Sdn. Bhd. / Fazleen Jaafar. (2018) [Student Project]

Factors that influence the level of perceived trust in telemarketers towards potential customers in enigma consulting group / Rosmawati Mahamasasuding. (2018) [Student Project] (Unpublished)

A study of customer loyalty towards online shopping (apparel) in higher learning institution / Eldiana Sharon Pius Ganggan. (2014) [Student Project] (Submitted)

Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan. (2018) [Student Project]

Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor. (2017) [Student Project] (Unpublished)

Exploring the most influential dimension of digital marketing towards customer relationship of icon smart home company / Nur Faziera Zaidi. (2018) [Student Project] (Unpublished)

To assess the influencer follower and influencer video post viewer on Instagram, toward brand engagement: a case study in Nuren Group (motherhood.com.my) / Siti Norshafida Sharifudin. (2018) [Student Project] (Unpublished)

Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud. (2018) [Student Project]

A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor. (2018) [Student Project]

Attitudes towards promotional advertising on facebook among users in Kota Kinabalu, Sabah / Laurincia Joseph. (2014) [Student Project] (Unpublished)

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

The relationship between personality traits and preference to shop online: a case in UNIMAS/ Nurul Syuhada Abd Malek. (2016) [Student Project] (Unpublished)

A study on: the loyalty of the residential customer towards Telekom services after equal access was implemented at Telekom Kota Bharu / Rusiwati Yusof. (1999) [Student Project] (Submitted)

Entrepreneurship Project

Pretzelicious / Norain Md Farid and Nur Amalina Jamaluddin. (2022) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio / Nur Anis Samsul Anwar. (2019) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio / Muhammad Azlan Kamaruddin. (2019) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio / Nur Anissa Mohd Rosli. (2019) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Potrfolio / Nurul Atikah Abdul Karim. (2019) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio / Muhammad Ikhwan Sobri. (2019) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio / Ayu Najieha Ahamad Ruzi. (2019) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio / Muhamad Alif Aiman Asmawi. (2019) [Entrepreneurship Project] (Unpublished)

Research Reports

Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]. (2010) [Research Reports] (Unpublished)

Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)

An exploratory survey of online shoppers in Malaysian / Dr Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)

Credibility on the web: a study of the credibility of consumer information on Malaysian e-commerce websites / Dr. Kiranjit Kaur …[et al.]. (2004) [Research Reports] (Unpublished)

Gauging the influence of digital ecosystem on SMEs performance among university graduates / Zuriyati Ahmad ... [et al.]. (2021) [Research Reports]