The effectiveness of mobile marketing as a promotional program through mobile phone towards consumer at Kota Kinabalu / Moktarizal Mairan

Mairan, Moktarizal (2011) The effectiveness of mobile marketing as a promotional program through mobile phone towards consumer at Kota Kinabalu / Moktarizal Mairan. [Student Project] (Submitted)

Abstract

This paper is aims to identify the main factors of mobile marketing advertising that make customer acceptance. This study also to identify demographic influencing of customer trustworthy on mobile marketing towards the innovation of marketing technologies strategies. Besides that, this study also to recommend suggestions in improving mobile marketing in term of advertisement strategy. This study maintains its value and originality by gather the related information by hand whether through primary data finding or secondary data finding.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mairan, Moktarizal 2008508989
Contributors:	Contribution Name Email / ID Num. Advisor Supain @ Christopher, Cyril cyril489@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Mobile marketing; Promotional; Factor
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/80447