Understanding Facebook page: a case study of apple bakery shalynn, Melaka / Nur Aida Iliyana Mohamad Apandi

Mohamad Apandi, Nur Aida Iliyana (2018) Understanding Facebook page: a case study of apple bakery shalynn, Melaka / Nur Aida Iliyana Mohamad Apandi. Industrial Training. UiTM Cawangan Johor, Segamat, Johor.

Abstract

The purpose of this study is to understand Facebook page: a case study of Apple Bakery Shalynn, Melaka. The objective for this study are to identify employees understand toward Apple Bakery Facebook page and to compare between Facebook page of Apple Bakery with the suitable characteristic Facebook page. The type of research design that has been used in our study is decisive descriptive because of its realistic method for data collection. The type of data analysis is qualitative research. The data was collect by using questionnaire and personal interview. The respondents are among the staff from production floor in Apple Bakery. The total of respondent are 4 people. From this study, researcher identify that not all of staff in Apple Bakery have a knowledge regarding to Facebook page. The researcher also do the observation in term of compare between Facebook page of Apple Bakery with suitable characteristic. As conclusion, Apple Bakery staff have un-knowledge regarding to characteristics of Facebook page.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Mohamad Apandi, Nur Aida Iliyana
2014581059
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Personnel management. Employment management
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus
Keywords: Social Media, Facebook, Facebook Page, UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49109
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49109

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