Abstract
The purpose of this study is to understand Facebook page: a case study of Apple Bakery Shalynn, Melaka. The objective for this study are to identify employees understand toward Apple Bakery Facebook page and to compare between Facebook page of Apple Bakery with the suitable characteristic Facebook page. The type of research design that has been used in our study is decisive descriptive because of its realistic method for data collection. The type of data analysis is qualitative research. The data was collect by using questionnaire and personal interview. The respondents are among the staff from production floor in Apple Bakery. The total of respondent are 4 people. From this study, researcher identify that not all of staff in Apple Bakery have a knowledge regarding to Facebook page. The researcher also do the observation in term of compare between Facebook page of Apple Bakery with suitable characteristic. As conclusion, Apple Bakery staff have un-knowledge regarding to characteristics of Facebook page.
Metadata
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Mohamad Apandi, Nur Aida Iliyana 2014581059 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohamad Malon, Mardziyana UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Personnel management. Employment management |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus |
| Keywords: | Social Media, Facebook, Facebook Page, UiTM Cawangan Johor |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/49109 |
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