The study on the effectiveness phone call made by MAHSA University in student enrolment / Azira Sulaiman

Sulaiman, Azira (2018) The study on the effectiveness phone call made by MAHSA University in student enrolment / Azira Sulaiman. [Student Project] (Unpublished)


The purpose of this study is to investigate the acceptance by a call receivers using telemarketing as promotional tools in Mahsa Prima International College (MPIC) in term of the consumer willingness to listen the products until the end and the acceptance level of the phone call made to promote the Mahsa University.
The key findings from this study are consumer's attitude and the usability of the telemarketing. reason this study are to understanding the relationship between the telemarketing effectiveness and parents acceptance of the phone call, how and why the specific factors that influence students' intention to study in Mahsa University and how student perception of the phone call are the key issues in this research.
The main issue of the research wants to identify the roles of telemarketing and investigate the effectiveness of telemarketing as a promotional tool for enrolment of the institution. What are the roles of telemarketing that been practiced by the institution? Does the telemarketing is effective as a promotional tool students' enrolment of institution?


Item Type: Student Project
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Sulaiman, Azira
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
L Education > LB Theory and practice of education > Higher Education
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Keywords: Telemarketing, Consumer attitude, Student enrolment, UiTM Cawangan Johor
Date: 2018
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