An exploration of the potential of e-commerce in Harbour View hotel: a marketing study / Kelvin Anom

The e-commerce industry had been blooming in the past few years since the introduction of Internet in the 1980's. Many businesses have profit from this technology whereby they make sales without having their own shop in a certain country. They just need a web site and wait for customers to browse their web site and make their purchase. In Malaysia this technology is completely new especially in the service industries. Harbour View Hotel is one of the examples should have their own web site. With a high rate of occupancy it is wise to attract outside guest to stay in the hotel, this would include to capture their outside market rather than the local market. The customers's point of view should be looked into before the hotel can make their own web site. This is because without the response from the customer or potential customer can affect the web site building whether they want to surf the page or they prefer what that should be in the web page. Under few circumstances the e-commerce is the potential business opportunity for businesses by looking at the success of Internet companies and the revenue they earn by just doing business on the web. They do not need to seek their customer by person but they just have to wait for the customers to query them.