The study on effectiveness of marketing strategy of Telekom Sales and Services Sdn Bhd on Integrated Service Digital Network (ISDN) / Sagu Ak Unting

Unting, Sagu (2000) The study on effectiveness of marketing strategy of Telekom Sales and Services Sdn Bhd on Integrated Service Digital Network (ISDN) / Sagu Ak Unting. [Student Project] (Unpublished)

Abstract

This research was carried out purely for academic purpose, to fulfill the partial requirements of UiTM Bachelor of Business Administration (Hon) three years programme. It attempts to explore the marketing strategies of TSSSB in marketing ISDN, one of the services offered by TELEKOM Malaysia. ISDN stand for Integrated Service Digital Network, is a network that provides end- to-end digital connectivity to support a wide range of services, including voice and non-voice services, to which users have access by a unlimited set of standard multipurpose customer interface.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Unting, Sagu UNSPECIFIED
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Programme:	BACHELOR IN BUSINESS ADMINISTRATION (Hon) MARKETING
Keywords:	Integrated Service Digital Network , marketing strategy, Telekom Sales and Services Sdn Bhd
Date:	October 2000
URI:	https://ir.uitm.edu.my/id/eprint/75055