Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. [Student Project] (Unpublished)
Abstract
The revolution of the internet has changed the way people do their business. This research study aims to identify the factors influencing students in Kuching area to purchase cosmetics and beauty care products online. This study intends to examine the relationship of privacy, convenience, online banking, website credibility, price and social media with online shopping decision. Students between the age of 18 to 30 years old were selected randomly in Kuching as respondents of analysis. 200 questionnaire were answered and valid for coding and analysis. Collected data were analyzed using SPSS version. The findings of this study show that all six elements have significant relationship with online shopping decision. The results show that social media is the main contributing factor influencing students to purchase online. However, further study may suggest to develop a bigger sample size and bigger geographical scope for a better findings.
Metadata
| Item Type: | Student Project | ||||
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| Creators: |
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| Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty |
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| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management | ||||
| Item ID: | 21520 | ||||
| Uncontrolled Keywords: | Online shopping; Decision; Cosmetic; Beauty care products | ||||
| URI: | http://ir.uitm.edu.my/id/eprint/21520 |
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