Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang

Sang, Asphelaila (2018) Factors influencing students to buy cosmetic and beauty care products online / Asphelaila Sang. [Student Project] (Unpublished)

Abstract

The revolution of the internet has changed the way people do their business. This research study aims to identify the factors influencing students in Kuching area to purchase cosmetics and beauty care products online. This study intends to examine the relationship of privacy, convenience, online banking, website credibility, price and social media with online shopping decision. Students between the age of 18 to 30 years old were selected randomly in Kuching as respondents of analysis. 200 questionnaire were answered and valid for coding and analysis. Collected data were analyzed using SPSS version. The findings of this study show that all six elements have significant relationship with online shopping decision. The results show that social media is the main contributing factor influencing students to purchase online.

However, further study may suggest to develop a bigger sample size and bigger geographical scope for a better findings.

Metadata

Edit Item
Edit Item

Download

[thumbnail of PPb_ASPHELAILA SANG M BM 18_5.pdf]
Preview
Text
PPb_ASPHELAILA SANG M BM 18_5.pdf

Download (601kB) | Preview

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

21520

Indexing

Statistic

Statistic details