The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin

Abdul Majid, Muhammad Faheem and Hussin, Niftahul Janna (2016) The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin. [Student Project] (Unpublished)


Research have demonstrated that there are a few variables that impact a client's choice to repurchase an item or benefit or to be faithful to be a specific item. . Lau et al. (2006) in his article said that there were a few components that affected buyers' image steadfastness towards certain brands. The variables were brand name, item quality, value, and advancement and administration quality. Other scientist have likewise thought of variables that impact brand dedication and one thing stays basic with them where they trust that item quality or saw item quality assumes a part in client brand devotion. In any case, an audit of writing on the relationship between item quality and brand unwaveringness has highlighted the hole in writing that basically breaks down the item quality and brand reliability build or the level of impact that item quality has on brand devotion.
The current writing in regards to online networking is genuinely later and basically concentrates on the open doors and advantages of engagement between the buyer and the brand. By comprehension and using online networking showcasing, knowing the desires of social networking shoppers, and making trusting associations with those customers, social networking can be connected to any neighborhood business or expansive partnership to build purchaser steadfastness. Online networking has permitted clients to discuss what they need, need, as, and don't care for continuously, making an open door for organizations to take advantage of this information and interface on an individual level ("Strategic Direction," 2012, p.25). Since online networking is being used at an undeniably quick pace by purchasers, it is basic to direct research on the ebb and flow methodologies utilized by experts as a part of showcasing and advertising by gathering master suppositions on the subject of social networking advertisement.
Inside the previous couple of years, online networking has turned into an inexorably mainstream medium for brand and shopper engagement. "The intuitive way of online networking (its capacity to build up discussions among people, firms in groups of merchants and clients, and include clients in substance era and worth creation) has energized experts with its capability to better serve clients and fulfill their necessities" (Sashi, 2012, p. 254). For quite a long time, advertising and showcasing experts have utilized diverse mediums to give client benefit and advance items. Online networking has cultivated the development of trusting connections amongst customer and brand, making it an inexorably imperative medium to use with a specific end goal to boost brand faithfulness.
The researcher doing this exploration to perceive how the online networking can give an effect to the brand dependability. Since, the rise of neighborhood business visionary, for example, D'herbs, Sendayu Tinggi, Vida Beauty, Nouvelles Visages and numerous more made excessively numerous beautifying agents and healthy skin item sold in Malaysia. In this manner, they have to rival worldwide brand. Corrective has turned into a typical and prominent classification among youthful and grown-up individuals these days. This is on account of individuals now more worry about their look. In this globalization time, business visionary can take these chances to expand their image faithfulness through online networking.


Item Type: Student Project
Email / ID Num.
Abdul Majid, Muhammad Faheem
Hussin, Niftahul Janna
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Social media marketing; Brand loyalty; Customers
Date: 2016
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