Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali

Mohamed, Baderisang and Anaik Ali, Nor Fitrah (2021) Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali. FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah, 3: 10. pp. 27-30. ISSN 2716-599X

Abstract

Social media are becoming a more popular option for companies and brands to market their product and services as it is proven by previous research that marketing is more effective on these platforms, especially if the product is segmented towards the youngsters. Besides the hard work brands pull off to market their products, reviews from consumers are considered a huge success factor in online marketing. This article aims to analyze various aspects on how online customer reviews contributes as a powerful marketing tool and influence purchase decision.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohamed, Baderisang
baderi038@uitm.edu.my
Anaik Ali, Nor Fitrah
nf.norfitrah@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: FBM INSIGHTS Universiti Teknologi MARA Cawangan Kedah
ISSN: 2716-599X
Volume: 3
Page Range: pp. 27-30
Keywords: Online product reviews; online word of mouth; online marketing; retail platforms
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/49811
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