Mohamed, Baderisang and Anaik Ali, Nor Fitrah
(2021)
Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali.
FBM Insights, 3: 10.
pp. 27-30.
ISSN 2716-599X
Official URL: https://fbminsights.uitm.edu.my/
Abstract
Social media are becoming a more popular option for companies and brands to market their product and services as it is proven by previous research that marketing is more effective on these platforms, especially if the product is segmented towards the youngsters. Besides the hard work brands pull off to market their products, reviews from consumers are considered a huge success factor in online marketing. This article aims to analyze various aspects on how online customer reviews contributes as a powerful marketing tool and influence purchase decision.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Mohamed, Baderisang baderi038@uitm.edu.my Anaik Ali, Nor Fitrah nf.norfitrah@gmail.com |
| Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Consumer satisfaction |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
| Journal or Publication Title: | FBM Insights |
| UiTM Journal Collections: | Others > FBM Insights UiTM Cawangan Kedah |
| ISSN: | 2716-599X |
| Volume: | 3 |
| Page Range: | pp. 27-30 |
| Keywords: | Online product reviews; online word of mouth; online marketing; retail platforms |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/49811 |
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