The implementation of promotion strategies in introducing new product of Lubetech Sdn. Bhd. / Fazleen Jaafar

Jaafar, Fazleen (2018) The implementation of promotion strategies in introducing new product of Lubetech Sdn. Bhd. / Fazleen Jaafar. [Student Project]

Abstract

Promotion in any companies is very important because it helps each company to growing in the business industry despite the competitor's bustling around the world. As the existing company, Lubetech Sdn Bhd has do various of promotions strategies to promote and market their business depending on the goals, objectives and priorities of the company. To date, the company engage in various promotional tools which are direct marketing and sales promotion in accordance to changes in the consumers' socio economy, technology, and competition aspects. Therefore, this study is conducted to identify traditional promotion tools used by Lubetech Sdn Bhd and to study the usage of media platform of internet as secondary channel of promotion. The method for the research paper uses qualitative method. The result of this study was obtained through the interview with three respondents at Lubetech Sdn Bhd. The findings revealed that the company most used promotion is sales promotion that helps to boost their sales and level usage of internet platform. Besides that, the researcher also identified that the usage of media platform of internet as a secondary channel of promotion also was implemented by the company.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Jaafar, Fazleen
2014502589
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
-
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Keywords: Promotion tools, Media platform, Promotion, Sales promotion, Marketing, UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49906
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