The study on effectiveness phone call made by Mahsa University in student enrolment / Azira Sulaiman

Sulaiman, Azira (2018) The study on effectiveness phone call made by Mahsa University in student enrolment / Azira Sulaiman. [Student Project] (Unpublished)

Abstract

Telemarketing is forcing companies to take almost everything into consideration. One of the critical issues that frequently call for attention is the effectiveness of the _telemarketing. In relations with that, this study focus js to come out with others channel marketing to make Mahsa University better known among secondary student in student enrolment. Recent observation shows that Mahsa University struggled in student enrolment in their university and apparently these leads to inefficiency in their method used in order to attract more student. Therefore, this study aims to explore the effectiveness phone call made by Mahsa University in student enrolment and to find out why the telemarketing that they used .is .not effective anymore.. The result of this study would be obtained through phone numbers which is 100 list of phone numbers that Mahsa University used to call in o.rder to student enrolment. The result of the research point out there is several criteria such as telemarketer's quality, operational techniques, service quality, fresh phone numbers and always up to date. The result from this study is expected to assist the researcher in finding out a better others channel marketing that are undertaken by Mahsa University and how the way will effect in student enrolment.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Sulaiman, Azira
2016437934
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
-
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
L Education > LB Theory and practice of education > Higher Education
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Keywords: Telemarketing, Student enrollment, UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49711
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