The influence of online shopping determinants on customer satisfaction among UiTM Kampus Bandaraya Melaka students

Wan Abd Rahim, Wan Noradawiyah (2019) The influence of online shopping determinants on customer satisfaction among UiTM Kampus Bandaraya Melaka students. [Student Project]

Abstract

The purpose of this study is to identify the factors influence of online shopping determinants on customer satisfaction among UiTM Kampus Bandaraya Melaka students. The sample of this study is 222 respondents. This study has been conducted by the researcher to determine the sample, the reliability and validity of the questionnaire and identify the significance of the variables. The researcher collected the data from primary data, secondary sources and data analysis technique by using SPSS version 22. There are four variables that involve in this study which are pricing, quality, security and time. The result stated that three of all four variables are significant and had positive relationship with customer satisfaction. From these four variables, time is the most influential factor influence of online shopping determinants on customer satisfaction among UiTM Kampus Bandaraya Melaka students.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Wan Abd Rahim, Wan Noradawiyah 2016598143
Contributors:	Contribution Name Email / ID Num. Advisor Othman, Mohd Zailani UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BA240)
Keywords:	Online shopping, Customer satisfaction
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/99126