Avatar vs celebrity endorser

Companies use a variety of tactics in the modern advertising environment to sell their goods (Wood et al., 2005). Avatars and celebrity endorsements are two popular tactics. Avatars work as virtual brand ambassadors who engage customers on websites and social media platforms, whereas celebrity endorsements feature well-known people endorsing things through commercials (Sabella et al., 2022). The benefit of using avatars is that they may interact with people globally and deliver any messages that the business needs. Conversely, celebrities advertise products by using them in commercials, advertisements, and social media posts. (Kooli & Ijar 2018).