The 24 weeks of industrial training at Seri Senawang Event Sdn Bhd have provided so many opportunities that are great for an internship student to explore and gain experience from handling different tasks. The company Seri Senawang Event Sdn. Bhd. is analysed. A company that supplies facilities relating to events by targeting weddings and corporate events. The job scopes include managing social media through posting contents based on a monthly calendar, engaging with the audience through personal messages and replying to comments. Also, making content creation by finding reference on social media and organising a monthly content calendar. Next, designing and editing content to be posted on social media using application tools on Canva and CapCut. PESTLE is used to understand the external factors while SWOT is used to gain internal insights. Recommendations are suggested to SSE post analysis to improve the business condition.
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Wan Ahmadi, Wan Mastura Ameerah 2022495376 |
| Contributors: | Contribution Name Email / ID Num. Advisor Abas, Aemillyawaty UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Service industries H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Seri Senawang Event Sdn. Bhd., Internship, SWOT analysis |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/135324 |
- Edit Item
![[thumbnail of 135324.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
