A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi

Fahro Rozi, Saifuddin (2009) A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. [Student Project] (Unpublished)


Kazzponic Sdn Bhd is an organization founded by a bumiputra which operates in selling liquid fertilizer and hydroponics set and services. The company is striving hard to survive in the market that is increasing of competition. During the industrial training, it is found that most of that the company is very lack in a certain areas. One of the most significant areas is that they are lack of utilize the promotion mix. Promotional mix is currently the most important strategic tools taken by most successful companies in the market. The promotion mix which are comprises advertising, personal selling, sales promotion, direct marketing and public relation. The purpose of the study is to determine issues of the company, what they practiced, and the gap identification between the theory of Promotion mix activities and what the company practiced. This report outlining the introduction, issues, literature, research methodology, findings, and recommendation based on observation, company report, and interview to several employees in Kazzponic Sdn Bhd. For the purpose of this dissertation, the qualitative research was used; the researcher used an interview method as a tool to get the information from the Kazzponic Sdn Bhd staff. This research also used secondary data as a tool for getting the information about Kazzponic and other information especially on promotion mix matters. From this study, it can be conclude that most of the factors that influence the sales of company products are well implemented of promotional activities by the company.


Item Type: Student Project
Email / ID Num.
Fahro Rozi, Saifuddin
Subjects: H Social Sciences > HF Commerce > Marketing > Direct marketing. Multilevel marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Promotion mix; Promotional activities; Personal selling; Sales promotion; Direct marketing; Public relation
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/30715
Edit Item
Edit Item


[thumbnail of 30715.pdf] Text

Download (111kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details