The potential of Kinabalu Hostel as part of core business of Sabah Sport Board / Mohd Hanif Haris

Haris, Mohd Hanif (2011) The potential of Kinabalu Hostel as part of core business of Sabah Sport Board / Mohd Hanif Haris. [Student Project] (Submitted)

Abstract

The purpose of this study is to investigate the potential of Kinabalu Hostel as part of core business of the Sabah Sport Board. The model was developed on the basis of existing theoretical model focus on marketing and hospitality. The result, factors influencing satisfaction and revisit intentions will act as an input to improve Kinabalu Hostel and Sabah Sports Board performance.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Haris, Mohd Hanif 2008306119
Contributors:	Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Kinabalu hostel; Potential; Services
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/80405