The level of awareness on social marketing through recycling among students in public universities at Kota Kinabalu, Sabah / Silla Nasip

Social marketing is a systematic procedure that uses commercial marketing strategies to
create the awareness among students. Social marketing activities include setting
measurable goals, conducting research about target audiences and developing umque
promotional tools for different target audiences. As for this research which conducted
among publics universities students m Kota Kinabalu the researcher focus on the
objective of this research in order to determine the relationship by using the correlation
coefficient analysis that using the SPSS Data. The first objective to determine is to
identify the recycling awareness through the social marketing for recycling among public
universities students. Second objective is to determine the barriers to recycling toward the
social marketing for recycling among public university. The respondent of this researcher
from UITM Sabah and UMS students by only distribute the questionnaire randomly on
their campus. The researcher collect 175 respondent for this research and using the
descriptive and correlation to find the finding of the research whether the objective is
achieve or not.