Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka

Eka, Nurul Atikah (2018) Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka. [Student Project]

Abstract

Target market is a particular group of consumers at which a product or service is aimed (Google, 2018). Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose need and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success.

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Item Type: Student Project
Creators:
Creators
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Eka, Nurul Atikah
2015663776
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Keywords: Marketing, Consumer, Sale, UiTM Cawangan Johor
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49195
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