Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot

Denis Joimot, Daniel Niven (2011) Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. [Student Project] (Unpublished)

Abstract

Football is the number one sports in Malaysia. The decrease number of spectators' attendance in Malaysian Super league has become the concern of Football Association of Malaysia as well as the Sabah Football Association. This study examines how different factors contribute to the motivation of spectators attending Malaysian Super League game in Sabah. The outcome of this study will be used as a guideline for sports marketers especially in football to initiate marketing strategies based on the outcome of this study.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Denis Joimot, Daniel Niven 200997275
Contributors:	Contribution Name Email / ID Num. Advisor Robert Dawayan, Cynthia @ Annamaria cynthia@uitm.edu.my
Subjects:	G Geography. Anthropology. Recreation > GV Recreation. Leisure > Sports > Football > Malaysia > Sabah H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Spectators motivation; Attendance; Malaysian Super League.
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/71964