The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias

Alias, Nor Fazilah (1997) The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias. Degree thesis, Universiti Teknologi MARA.


For any retail organizations and companies in the world, customers are among the important factors and are their life-blood for survival and growth. More customer’s means more profits. And of course things goes the same way too for Avon Company especially for Avon Cosmetics (Malaysia) Sdn.Bhd, where they have the unbreakable bond with their customers through their dealers and Avon Beauty Boutiques/Avon Puteris franchising outlets throughout Malaysia themselves. Daily they learn what customers needs and wants, where they can improve and get the fuel they needed to achieve higher stages. As for Avon Beauty Boutique -Sg.Pelek, Sepang, Selangor itself they are really care, each day, how many customers they gained, lost, satisfied and dissatisfied. Each customers won is a victory, each lost is a defeat - and it is a battle that is theirs to win or lose each time. So in order to win and get more customers, they have to reach, inform, persuade and remind customers all the time of Avon's products so that customers will continuously buying, using, be loyal and repeat visiting to the nearest Avon's store. Those can be achieved if they can communicate with their target customers effective and efficiently which can be done and implement by using a tool of promotional strategy and efforts through a suitable media.


Item Type: Thesis (Degree)
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Alias, Nor Fazilah
Email / ID Num.
Thesis advisor
Zainuddin, Anizah
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Retail Management
Keywords: Avon Cosmetics, Male customers, Printed materials promotions
Date: 1997
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