Le-Mond / Azri Liyana Ahmad Rizal

Ahmad Rizal, Azri Liyana (2020) Le-Mond / Azri Liyana Ahmad Rizal. [Student Project] (Unpublished)


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Julie’s has been existing in the Malaysian market since the year 1985. The company has been recognized as a househould brand that is famous for its quality and tasty biscuits in Asia- Pacific regions.The company has many taglines that is related to their commitment to delivering the best experience to their customers. For example, “baked with love” and “Best of You” means that they baked the biscuits full of love for their customers which they did so by taking care of the taste,quality and being mindful
of their customers’ tastes and preferences. While “The Best of You” is related to the company making the customers as their top priority - their wellbeing in mind.


Item Type: Student Project
Ahmad Rizal, Azri Liyana
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Malaysia
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design
Programme: Diploma Graphic Design and Digital Media
Item ID: 45295
Uncontrolled Keywords: Biscuits, Food, Househould Brand
URI: https://ir.uitm.edu.my/id/eprint/45295


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