Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran

Nasran, Mohamad Naqib Syahrin (2021) Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran. [Entrepreneurship Project] (Unpublished)


This study is based to a company based in Petaling Jaya, Selangor that is Secret Recipe. The researcher conducts this study with the aim of the study to find out more about who developed Secret Recipe. The researcher also wants to know more about products Secret Recipe sells and how the marketing is conducted by the company. In this study, the researcher will be able to find out what kind of strategy the company is implementing to gain the trust of consumers.The good nature of entrepreneurship in the business makes it possible for the company to benefit more consumers. The hard work put by Secret Recipe has made them well-known for high quality and competitive products. This has allowed the company to remain in the food industry for a long time. In this study, researcher used only secondary data which is obtained from internet sources. The researcher initiated this study after conducting a web search can be found on the relevant web site.


Item Type: Entrepreneurship Project
Email / ID Num.
Nasran, Mohamad Naqib Syahrin
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Secret Recipe, Absolute Durian and Burnt Cheesecake
Date: 1 June 2021
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