The General Systems Theory (GST) / Nur Zainie Abd Hamid

Abd Hamid, Nur Zainie (2020) The General Systems Theory (GST) / Nur Zainie Abd Hamid. FBM Insights, 2. p. 21. ISSN 2716-599X


The General Systems Theory is developed by Ludwig von Bertalanffy, a biologist in 1928. This is an interdisciplinary theory that proposed a complex system shared several basic principles in order to function properly. At first, the theory is developed to describe the natural processes or nature of a complex system such as the human body functions. However, later, the theory has been applied to the business field. In the business field, the system theory is a framework to investigate and describe any group of objects that work together to produce some result. It focuses on the relations between the parts and connect them into a whole system. The GST also promises to offer a valuable concept for evaluating the human interrelation. In t he studies of perception, system theory is able to model human interactions that include intrapersonal, interpersonal and intergroup. It provides the basis for interpreting human experiences and the actual phenomenon


Item Type: Article
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Abd Hamid, Nur Zainie
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Kedah
Journal or Publication Title: FBM Insights
UiTM Journal Collections: Others > FBM Insights UiTM Cawangan Kedah
ISSN: 2716-599X
Volume: 2
Page Range: p. 21
Keywords: Organizations, market, industry
Date: 2020
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