The General Systems Theory (GST) / Nur Zainie Abd Hamid

Abd Hamid, Nur Zainie (2020) The General Systems Theory (GST) / Nur Zainie Abd Hamid. FBM Insights, 2. p. 21. ISSN 2716-599X

Abstract

The General Systems Theory is developed by Ludwig von Bertalanffy, a biologist in 1928. This is an interdisciplinary theory that proposed a complex system shared several basic principles in order to function properly. At first, the theory is developed to describe the natural processes or nature of a complex system such as the human body functions. However, later, the theory has been applied to the business field. In the business field, the system theory is a framework to investigate and describe any group of objects that work together to produce some result. It focuses on the relations between the parts and connect them into a whole system. The GST also promises to offer a valuable concept for evaluating the human interrelation. In t he studies of perception, system theory is able to model human interactions that include intrapersonal, interpersonal and intergroup. It provides the basis for interpreting human experiences and the actual phenomenon

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Item Type: Article
Creators:
Creators
Email / ID Num.
Abd Hamid, Nur Zainie
nurzainieabdhamid@gmail.com
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Kedah
Journal or Publication Title: FBM Insights
UiTM Journal Collections: Others > FBM Insights UiTM Cawangan Kedah
ISSN: 2716-599X
Volume: 2
Page Range: p. 21
Keywords: Organizations, market, industry
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/49596
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