Abstract
The General Systems Theory is developed by Ludwig von Bertalanffy, a biologist in 1928. This is an interdisciplinary theory that proposed a complex system shared several basic principles in order to function properly. At first, the theory is developed to describe the natural processes or nature of a complex system such as the human body functions. However, later, the theory has been applied to the business field. In the business field, the system theory is a framework to investigate and describe any group of objects that work together to produce some result. It focuses on the relations between the parts and connect them into a whole system. The GST also promises to offer a valuable concept for evaluating the human interrelation. In t he studies of perception, system theory is able to model human interactions that include intrapersonal, interpersonal and intergroup. It provides the basis for interpreting human experiences and the actual phenomenon
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Abd Hamid, Nur Zainie nurzainieabdhamid@gmail.com |
| Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing |
| Divisions: | Universiti Teknologi MARA, Kedah |
| Journal or Publication Title: | FBM Insights |
| UiTM Journal Collections: | Other UiTM Journals > FBM Insights UiTM Cawangan Kedah |
| ISSN: | 2716-599X |
| Volume: | 2 |
| Page Range: | p. 21 |
| Keywords: | Organizations, market, industry |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/49596 |
