Abstract
The General Systems Theory is developed by Ludwig von Bertalanffy, a biologist in 1928. This is an interdisciplinary theory that proposed a complex system shared several basic principles in order to function properly. At first, the theory is developed to describe the natural processes or nature of a complex system such as the human body functions. However, later, the theory has been applied to the business field. In the business field, the system theory is a framework to investigate and describe any group of objects that work together to produce some result. It focuses on the relations between the parts and connect them into a whole system. The GST also promises to offer a valuable concept for evaluating the human interrelation. In t he studies of perception, system theory is able to model human interactions that include intrapersonal, interpersonal and intergroup. It provides the basis for interpreting human experiences and the actual phenomenon
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Abd Hamid, Nur Zainie nurzainieabdhamid@gmail.com |
Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing |
Divisions: | Universiti Teknologi MARA, Kedah |
Journal or Publication Title: | FBM Insights |
UiTM Journal Collections: | Others > FBM Insights UiTM Cawangan Kedah |
ISSN: | 2716-599X |
Volume: | 2 |
Page Range: | p. 21 |
Keywords: | Organizations, market, industry |
Date: | 2020 |
URI: | https://ir.uitm.edu.my/id/eprint/49596 |