Items where Subject is "Market segmentation. Target marketing"

Group by: Creators | Item Type
Number of items at this level: 192.


The General Systems Theory (GST) / Nur Zainie Abd Hamid. (2020) FBM Insights, 2. p. 21. ISSN 2716-599X

Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman. (2004) Gading Business and Management Journal, 8 (1). pp. 83-92. ISSN 2600-7568

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 43-49. ISSN 550-1429

Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 59-68. ISSN 2550-1429

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 37-56. ISSN 0128-7494

Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429

The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]. (2021) Jurnal Intelek, 16 (2): 3. pp. 20-28. ISSN 2682-9223

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad. (2016) Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-18. ISSN 2289 – 2559

Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. (2021) Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN 2600-8238

An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt. (2019) Asia-Pacific Management Accounting Journal (APMAJ), 14 (3). pp. 178-197. ISSN 2550-1631

Some conceptual aspects and approaches to the analysis of the Malaysian palm oil export marketing strategy / Arshad Hashim. (1995) GADING Jurnal Akademik ITM Cawangan Pahang, 1 (3): 1. pp. 1-15. ISSN 0128-5599

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. (2019) Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]. (2019) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (3). pp. 1-16. ISSN 1985-8914 ; 2590-3837

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]. (2020) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-10. ISSN 1985-8914 ; 2590-3837

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi. (2019) Voice of Academia (VOA), 15 (2). pp. 69-73. ISSN 2682-7840

The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor. (2021) Social and Management Research Journal (SMRJ), 18 (2): 18. pp. 115-132. ISSN 0128-1089

Customer perception on the adoption of self-service technologies in Klang Valley/ Azlinda Hakim Lokman Hakim, Hairunnisa Mohamad Ibrahim and Pauline Tang Pei Lin. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 200-216. ISSN 1985-8914 ; 2590-3837

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. (2018) Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895

Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin. (2021) Asia-Pacific Management Accounting Journal (APMAJ), 16 (2): 17. pp. 391-407. ISSN (eISSN):2550-1631

Effective market segmentation for open distance learning institutions’ marketing strategy / Mohd Nazri Mohd Noor ...[et al.]. (2021) Advances in Business Research International Journal, 7 (2): 5. pp. 42-52. ISSN 2462- 1838

A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor … [et al.]. (2021) Advances in Business Research International Journal (ABRIJ), 7 (1): 5. pp. 1-12. ISSN 2462-1838

The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. (2019) Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. (2019) Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 47-59. ISSN 2462-1838

An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 13-21. ISSN 2462-1838

The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (1). pp. 30-36. ISSN 2550-1429

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]. (2016) Management & Accounting Review (MAR), 15 (1). pp. 1-10. ISSN 2550-1895

Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai. (2013) Asia-Pacific Management Accounting Journal (APMAJ), 8 (2). pp. 123-147. ISSN 1675-3194

Book Section

Marketing is fun: MYCB simulation project 17 / Noreen Noor Abd.Aziz … [et al.]. (2017) In: Melaka International Intellectual Exposition (MIIEX 2007). Division of Research and Industry Linkages, Alor Gajah, Melaka.

Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez. (2015) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam.


A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.

The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias. (1997) Degree thesis, thesis, Universiti Teknologi MARA.

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling. (2019) Masters thesis, thesis, Universiti Teknologi MARA Shah Alam.

A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

FNM E-Commerce System (FES) / Ahmad Khairi Juha. (2017) Degree thesis, thesis, Universiti Teknologi MARA.

Permai Park Inn promotional activities: a study on its sales promotion / Syahrul Hezrin Mahmud. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Customer satisfaction - the introduction stage of Malindo Air / Nur Izzuha Abdul Manap, Nurul Akamniza Rakman & Arliza Mohd Nor. (2014) Masters thesis, thesis, Universiti Teknologi Mara Cawangan Johor.

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Permint Plywood Sdn. Bhd. How customer services influence business market loyalty / Mohd Kamal Mohd Ali. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on the national automotive cluster towards developing customer and supplier relationship / Mohd. Zakwan Mohd. Zabidi. (1995) Diploma thesis, thesis, Universiti Teknologi MARA (UiTM).

Commemorating iconic Malaysian film through creative marketing campaign / Siti Zulaikha Safiyah Mustafar. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

The effectiveness of promotional strategy by Kuala Lumpur Craft Cultural Complex / Raja Maimunah Raja Ngah. (1997) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Student Project

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. (2004) [Student Project] (Unpublished)

A study on domestic tourists awareness toward Malaysia tourism promotion board advertisement within Klang Valley / Rafida Ab. Manan. (1999) [Student Project] (Submitted)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. (2008) [Student Project] (Unpublished)

Marketing plan: the development and establishment of the GFSB showrooms / Aizatul Azhar Abd Ghani. (1994) [Student Project] (Unpublished)

The involvement of students in online business as young entrepreneurs: a study in UiTM Shah Alam, Selangor / Abdul Mu’iz Abd Halim. (2022) [Student Project] (Submitted)

Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. (2007) [Student Project] (Unpublished)

Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail. (2015) [Student Project] (Unpublished)

Keberkesanan rancangan Radio Malaysia Ibukota pada pandangan umum (RMIK) / Asmah Abdullah … [et al.]. (1986) [Student Project] (Unpublished)

A study of the influence of marketing mix elements in selecting preschool organizations by parents in bandar Dungun / Azahari Abu Bakar. (2001) [Student Project] (Submitted)

Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar. (2014) [Student Project] (Unpublished)

A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. (1993) [Student Project] (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam. (2007) [Student Project] (Unpublished)

Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. (2007) [Student Project] (Unpublished)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

Le-Mond / Azri Liyana Ahmad Rizal. (2020) [Student Project] (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz. (2010) [Student Project] (Unpublished)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)

Wondercheese / Robinson Atin. (2020) [Student Project] (Unpublished)

Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. (2018) [Student Project] (Unpublished)

Ikhwan Chocolate / Sarah Hazraty Azman. (2020) [Student Project]

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

Sentosa Villa / Siti Nur Nadira Azmi. (2020) [Student Project] (Unpublished)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

Mustajab / Anis Athierah Bahari. (2020) [Student Project] (Unpublished)

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi. (2016) [Student Project] (Unpublished)

Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. (2007) [Student Project] (Unpublished)

Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka. (2018) [Student Project]

A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. (2009) [Student Project] (Unpublished)

A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

The potential of Kinabalu Hostel as part of core business of Sabah Sport Board / Mohd Hanif Haris. (2011) [Student Project] (Submitted)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. (2010) [Student Project] (Unpublished)

Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi. (2018) [Student Project] (Unpublished)

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin. (2007) [Student Project] (Unpublished)

Consumer’s attitude of halal certified product / Norhidayu Hut. (2016) [Student Project] (Unpublished)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Effectiveness of marketing communication program by Zoo Taiping and Night Safari / Siti Nuraznie Ibrahim. (2004) [Student Project] (Unpublished)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail. (2012) [Student Project] (Unpublished)

Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar. (2014) [Student Project] (Unpublished)

Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. (2000) [Student Project] (Unpublished)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil. (2008) [Student Project] (Unpublished)

Peranan syarikat penerbangan MAS dalam meningkatkan industri pelancongan di Sabah / Soni Joikon. (1992) [Student Project] (Unpublished)

Online repurchase intention of lipstick among female consumer / Katrina Jonathan. (2016) [Student Project] (Unpublished)

Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]. (2004) [Student Project] (Unpublished)

Addressing the issues affecting LKIM's promotional strategy to attract fishermen in Papar to use the pasar nelayan facilities / Welsie Jusih Bari. (2015) [Student Project] (Unpublished)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. (2006) [Student Project] (Unpublished)

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh. (2014) [Student Project] (Unpublished)

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai. (2009) [Student Project] (Unpublished)

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. (2009) [Student Project] (Unpublished)

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

A study on the effectiveness UMS Link Holdings promotion strategies in Kota Kinabalu / Siti Syazwini Masri. (2013) [Student Project] (Unpublished)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

A study of effective marketing strategies on hand tuft carpet product towards individual consumer end - market / Intan Syafinaz Mat Shafie. (1999) [Student Project] (Submitted)

Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen. (2004) [Student Project] (Unpublished)

Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. (2015) [Student Project] (Unpublished)

Bubblelab laundry / Noor Fatihah Mohamad. (2020) [Student Project]

A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Miker Pizza / Muhammad Syahmi Mohamad Sanusi. (2020) [Student Project] (Unpublished)

A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin. (2011) [Student Project] (Unpublished)

Abaro / Nor Zhafira Adlina Mohammad Mazani. (2020) [Student Project] (Unpublished)

Luncai Emas Sdn. Bhd / Muhammad Adam Daniel Mohammad Zawawi. (2020) [Student Project] (Unpublished)

The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood. (1999) [Student Project] (Submitted)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. (2018) [Student Project] (Unpublished)

The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. (2015) [Student Project] (Unpublished)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir. (2007) [Student Project] (Unpublished)

Parabella Ice Cream Durian Flavor / Halimatussaadiah Mohd Pahame. (2020) [Student Project] (Unpublished)

Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. (2008) [Student Project] (Unpublished)

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. (2010) [Student Project] (Unpublished)

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar. (2007) [Student Project] (Unpublished)

MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa. (2010) [Student Project] (Unpublished)

An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)

The level of awareness on social marketing through recycling among students in public universities at Kota Kinabalu, Sabah / Silla Nasip. (2014) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar. (2016) [Student Project] (Unpublished)

Cat Signature Cafe / Noor Farhani Noor Hizam. (2020) [Student Project] (Unpublished)

Sinwah Ice Cream Potong / Muhammad Syazwan Nor Azmi. (2020) [Student Project] (Unpublished)

Ipoh Hainan Chicken Rice / Nor Shahril Aidil Nor Eddie. (2020) [Student Project] (Unpublished)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman. (2009) [Student Project] (Unpublished)

The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus. (2008) [Student Project] (Unpublished)

A study on effective management practices to overcome management challenges faced by homestay operators in West Coast area in Sabah / Paul Canigea Pungut. (2014) [Student Project] (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

The Lubokx Restaurant / Nor Athirah Ramli. (2020) [Student Project] (Unpublished)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

The effectiveness of using local sabahan language in delivering message to consumer through radio advertisement / Mohd Fakhri Razalle. [Student Project] (Unpublished)

A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

Habhal Cap Kipas Udang Chili Sauce / Md Effizal Rizzman. (2020) [Student Project] (Unpublished)

The information and communication technology (ICT) as a marketing tool at the Telekom Training College Sarawak / Patricia Robert Tasser. (2003) [Student Project] (Unpublished)

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. (2018) [Student Project] (Unpublished)

A study of the inadequate bus service information system at Kuala Lumpur / Muhammad Rozi Roslan. (1988) [Student Project] (Unpublished)

A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin. (2007) [Student Project] (Unpublished)

Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said. (1999) [Student Project] (Submitted)

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

Al - Ikhsan / Ammarul Eddrie Shah. (2020) [Student Project] (Unpublished)

A review on the challenges affecting growth of Small & Medium Enterprises (SMES) in food manufacturer / Waliyyah Silong Taib & Nor Hidayah Mohamad Nasri. (2017) [Student Project] (Unpublished)

Perception of the middle income group of Shah Alam towards the commercial breaks within TV programmes / Murphy Solomon … [et al.]. (1987) [Student Project] (Unpublished)

A study on factors affecting consumer involvement in Multilevel Marketing (MLM) business / Aida Natasha Suhaili. (2013) [Student Project] (Unpublished)

Assessing Arkitrek Sdn Bhd via integrated marketing communications approach: IMC mini-audit / Erica Joanne Tibok. (2015) [Student Project] (Unpublished)

A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. (2015) [Student Project] (Unpublished)

A study of the customer awareness on the TNB Distribution (TNBD) campaign of “a customer loyalty programme” in Dungun / Wan Razak Wan Muda. (2000) [Student Project] (Submitted)

An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. (2007) [Student Project] (Unpublished)

Determinants of promotional effectiveness of Kiara College / Salinah Yain. (2015) [Student Project] (Unpublished)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] (Unpublished)

The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos. (2015) [Student Project] (Unpublished)

Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff. (2014) [Student Project] (Unpublished)

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin. (2010) [Student Project] (Unpublished)

The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. (2011) [Student Project] (Unpublished)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. (2004) [Student Project] (Unpublished)

Entrepreneurship Project

Intelligent multipurpose vacuum cleaner / Nurul Annur Syarqiah Aminu'din ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Riders Marketing / Nor Aini Hassanuddin ... [et al.]. (2002) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Seri Kraf / Nor Izyan Musawir ... [et al.]. (2007) [Entrepreneurship Project] (Unpublished)

Case Study : Secret Recipe / Mohamad Naqib Syahrin Nasran. (2021) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Halwamanis / Nor Atiqah Saliman ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Business Opportunity : JMango Sdn. Bhd. / Ahmad Nurfadzli Yahaya. (2021) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Krep-Krep Enterprise / Muhammad Firdaus Zabidi ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Research Reports

A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani. (2005) [Research Reports] (Unpublished)

An analysis of Malaysian cuisine, food production and culture program / Mohd Hairi Jalis, Deborah Che and Kevin Markwell. (2020) [Research Reports] (Submitted)

The relationship of active teaching and learning approach with entrepreneurial intention and interest / Nik Fakrulhazri Nik Hassan, Anita Md. Shariff & Zaleha Mohamad. (2010) [Research Reports] (Submitted)

This list was generated on Mon May 20 09:05:24 2024 UTC.