Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan

Abdul Manan, Mohd Zamri (1999) Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. [Student Project] (Submitted)

Abstract

This project paper been conducted in order to gain information regarding the topic of ‘ Mayban Finance Berhad : The study on the factors attracting customers to ASN loan at Wangsa Maju branch
This project paper included the background and scope of study whereby it is important in order to identifying factors that could attract customers to take ASN loan whereby from the analysis , it could be use by the Mayban Finance Wangsa Maju branch to increase ASN loan in the future.
Two hypothesis have been identified to solve this analysis. Both of it had been accepted which is economic and demographic factors. From this hypothesis , Mayban Finance Wangsa Maju branch could manage to give a good services besides conducting promotion more effective and efficiently.
Exploratory study has been identified to be the best method to consider in this research study because it is important to understand what is happening before I could develop a model and set up a rigorous design for complete investigation.
40 respective respondents have been choose randomly by using simple random sampling. Each of them must be 18 years and above whereby survey been conducted from each customers that comes to Mayban Finance Wangsa Maju branch.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Manan, Mohd Zamri UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Thesis advisor Tengku Mahmud, Tengku Yusoff UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HJ Public Finance > Finance, Islamic H Social Sciences > HJ Public Finance > Local finance. Municipal finance. Including county, borough, commune, etc.
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Mayban Finance Berhad ; ASN loan ; Economic And Demographic ; Good Services
Date:	April 1999
URI:	https://ir.uitm.edu.my/id/eprint/59629