Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman

Sulaiman, Muhammad Asyraff (2015) Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. [Student Project] (Unpublished)

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Abstract

This research is about the effect of promotional tools towards sales at Tenaga Nasional Berhad Port Dickson among the domestic customer. the problem statement in this research is why the sales increase at Tenaga Nasional Berhad Port Dickson. There are four research objective in this research which are to identify the level of the sales at Tenaga Nasional Berhad Port Dickson, to determine relationship between promotional tools and sales at Tenaga Nasional Berhad Port Dickson, to seek the most dominant promotional tool towards sales at Tenaga Nasional Berhad Port Dickson and to identify the alternatives to improve sales at Tenaga Nasional Berhad Port Dickson. For the research methodology the domestic customer was used as the respondent. the method of sampling design is non-probability sampling method and the technique that been use is convenience sampling. for the findings, this research is to test the reliability for the cronbach’s alpha, find the respondent profile, find the level of sales at Tenaga Nasional Berhad Port Dickson, identify the relationship between promotional tools and sales or the correlations whether it is significant or not significant and the last finding is the most dominant promotional tools or the coefficients.

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Item Type: Student Project
Creators:
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Sulaiman, Muhammad Asyraff
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25596
Uncontrolled Keywords: Promotional tools; Sales; Domestic customer; Tenaga Nasional Berhad
URI: https://ir.uitm.edu.my/id/eprint/25596

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