Case Study : Igrow Idea Sdn Bhd / Noor Mardyana Ahmad Tarmizi

Ahmad Tarmizi, Noor Mardyana (2021) Case Study : Igrow Idea Sdn Bhd / Noor Mardyana Ahmad Tarmizi. [Entrepreneurship Project] (Submitted)


The subject I am learning which is Fundamentals of Entrepreneurship (ENT300) in the
course of Office Management and Technology in UiTM Machang, Kelantan. In this study,
students are required to do case study of one company. For this case study, I choose IGROW
IDEA SDN BHD and has a successful interview with the Board of Directors and the Head of
Finance and Management through Google Meet platform. The report starts with introduction
of business description includes business background and entrepreneur background. In this
description, it will be the explanation of entrepreneur background which is Ahmad Hamimy bin
Ahmad Tarmizi and also explain about his business which is IGROW IDEA SDN BHD. In the
company’s background, there is an analysis on SWOT of the company. The strength of the
company is they expertise in agriculture, however, the weakness is labour shortage and they
gain no profits due to breakeven for long time. The opportunity is the supply is low but the
demands for their productions is high. Last is a threat where they have an intense competition.
Furthermore, the report will explain about the entrepreneurial competencies of the founder.
Firstly, report explain about the sees and acts on opportunities. The second one is concern
for high quality of work. Next, efficiency orientation followed by problem solving. Last but not
least, to complete this report, I attached appendices and references to obtain information
about this study case.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Tarmizi, Noor Mardyana
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Private limited company, agriculture sector and successful entrepreneur
Date: 13 June 2021
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