Case Study : NH Prima Sdn.Bhd / Norkhairun Nisa’ Azmi

Azmi, Norkhairun Nisa’ (2021) Case Study : NH Prima Sdn.Bhd / Norkhairun Nisa’ Azmi. [Entrepreneurship Project] (Unpublished)


This case study project is one of the required assignment for Technology Entrepreneurship (ENT600) aiming for students to learn on how to be an entrepreneur that apply the technology in the business and how the ones’s business is managed especially for loca SME company. So, for this purpose, we got the opportunity to research a company of Naelofar Hijab.
Naelofar Hijab have been analysed for this case study. From this study, we are able to learn on analysing, applying knowledge, reasoning and drawing conclusions in order to produce a good company information in the future. In the first part of the project report, it focusing on the general information of the company, which is the background of the company. Information were collected and gathered through the secondary sources. The next part were focusing on the objectives of the case study which is elaborating about the background, organizational structure, products/services, technology, business, marketing, operational study, and financial achievements that provides by Naelofar Hijab.
Besides that, the strength, weaknesses, opportunitied and threats of Naelofar Hijab were analyse by using SWOT analysis. Through the analysis, there are some problems that could be identified in the company. These problems were studied and I found a solution to overcome and to fulfil their needs in SWOT analysis.


Item Type: Entrepreneurship Project
Email / ID Num.
Azmi, Norkhairun Nisa’
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational behavior. Corporate culture
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Naelofar Hijab, Small and Medium Enterprise (SMEs) and Beauty, Fashion Hijabs (Headscarves)
Date: 2021
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