Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad

Zainul Abidin Ahmad, Norzaiha Izza (2008) Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. [Student Project] (Unpublished)

Abstract

Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium. An insurer is a company selling the insurance. The insurance rate is a factor used to determine the amount, called the premium, to be charged for a certain amount of insurance coverage. However, there are still a lot of problems that occur at all Insurance companies. This research is carried out to identify the issues that occur in this company. It is conducted to help identify the factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. This is because the promotion and product itself is not attractive to the Malays. Besides that, Malays prefer to take Takaful that is based on Islamic system. Due to this matter, this research tries to identify the factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. It hopes to identify and clarify whether there is a relationship or not between why are there lack of Malays taking insurance at Allianz Ipoh Branch with the promotion, price, place, product and the competitors of Allianz. This research will also identify the factors and measures taken by Allianz in the attempt to increase the number of Malay customers taking Allianz insurance.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Zainul Abidin Ahmad, Norzaiha Izza
2006126909
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohammad Amin, Nor Azizah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Acceptance; Malays; Allianz Insurance; Marketing strategy
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/28845
Edit Item
Edit Item

Download

[thumbnail of PPb_NORZAIHA IZZA ZAINUL ABIDIN AHMAD BM M 08_5.pdf] Text
PPb_NORZAIHA IZZA ZAINUL ABIDIN AHMAD BM M 08_5.pdf

Download (34kB)

Fulltext

Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries

ID Number

28845

Indexing

|

Statistic

Statistic details