Case Study : Faiza Sdn. Bhd / Afnan Syahmi Mohd Nazri

Mohd Nazri, Afnan Syahmi (2021) Case Study : Faiza Sdn. Bhd / Afnan Syahmi Mohd Nazri. [Entrepreneurship Project] (Unpublished)

Abstract

Syarikat FAIZA was founded in 1982 and its major business is retail activity. The Syarikat FAIZA was formally established as a member under Syarikat FAIZA Sdn. Bhd. (SFSB). In 1997, Syarikat was invested in risk capital by Padiberas Nasional (BERNAS).At the end of the 1990s, customers began to analyse the processing and other characteristics of food goods more attentively. At this time, the firm was introduced by Kartanaka, South India to a unique class of medicinal grade rice. It was "Ponni" herbal rice. With a view to a million blows, SFSB rapidly identified rice users' fundamental advantages in their diet with "ponni." Ponni rice is now available across Malaysia under the brand name Taj Mahal.As a result, Taj Mahal has had a significant influence on customer demand for other SFSB rice products such as Basmathi, Fragrant rice, Thai Super Special, and Local rice.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Nazri, Afnan Syahmi
2019210006
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Faiza Sdn. Bhd, Syarikat Faiza and Taj Mahal
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52664
Edit Item
Edit Item

Download

[thumbnail of 52664.pdf] Text
52664.pdf

Download (297kB)

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad Kampus Machang, Kelantan

ID Number

52664

Indexing

|

Statistic

Statistic details