Items where Subject is "Marketing research. Marketing research companies. Sales forecasting"

Article

Fluctuation of Malaysian gold price / Nurul Saidatul Qariah Abd Aziz ... [et al.]. (2013) e-Academia Journal, 2 (1). pp. 43-50. ISSN 2289 - 6589

Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (1). pp. 76-80. ISSN 2550-1429

Juruaudit Luaran dan Juruaudit Dalaman: suatu perbezaan/ Shamsul Anuar Ahamad Ibrahim. (1991) Jurnal Akademik, 3 (3): 3. pp. 16-18. ISSN 0128-2635

Scale problem in capital market research / Iraj Asghari and Azam Mohtadi. (2015) Social and Management Research Journal (SMRJ), 12 (1). pp. 52-61. ISSN 1675-7017

Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. (2021) Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN 2600-8238

The role of social media orientation to improve relationship quality and innovation performance in SME’s / Adelia Ika Damayanti, Ardian Adhiatma and Olivia Fachrunnisa. (2020) e-Academia Journal, 9 (2). pp. 40-52. ISSN 2289 - 6589

Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. (2019) Voice of Academia (VOA), 15 (1). pp. 73-89. ISSN 2682-7840

Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin. (2022) Asian-Pacific Management Accounting Journal, 17 (1): 1. pp. 1-35. ISSN 2550-1631

The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri. (2021) FBM Insights, 3: 9. pp. 23-26. ISSN 2716-599X

A systematic literature review on technology-enabled experience in hotels / Ritu Narang and Ankita Jaiswal. (2023) Journal of Tourism, Hospitality and Culinary Arts, 15 (1). pp. 125-146. ISSN 1985-8914 ; 2590-3837

The implementation of Markov chain to predict market share smartphone customers in Surabaya during pandemic COVID-19 / Hilyatun Nuha ... [et al.]. (2022) Voice of Academia (VOA), 18 (1): 18. pp. 211-225. ISSN 2682-7840

The effect of marketing capability on the marketing performance of Islamic fashion small businesses: the mediator role of a religio-centric marketing communication strategy / Alifah Ratnawati, Mulyana and Noor Kholis. (2023) e-Academia Journal, 12 (1). pp. 15-30. ISSN 2289 - 6589

The usage of artificial intelligence in marketing automation: potentials and pitfalls / Wan Fariza Wan Abdul Rahman ...[et al.]. (2020) Journal of Mathematics and Computing Science (JMCS), 6 (2). pp. 1-8. ISSN 0128-0767

The effect of endorsement appeals in advertisement on food buyers’ purchase intention / Wan Nazriah Wan Nawawi ... [et al.]. (2022) Esteem Journal of Social Sciences and Humanities, 6: 1. pp. 99-108. ISSN 2600-7274

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838

Book Section

Social marketing vs commercial marketing: something in common for gains / Mazlan Che Soh. (2012) In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 583-591. ISBN 978-967-11354-5-7

I want to pay using my smartphone: lenses from the theory of diffusion of innovation and technological acceptance model / Oh Yit Leng … [et al.]. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 85. ISBN 978-967-17038-0-9

Factors influencing sustainability of digital entrepreneurship / Syaza Fahzlin Mohd Fahrughazi, Nazaruddin Abdul Rahim and Amrizah Kamaluddin. (2019) In: ICAM2019 – International Conference on Accounting and Management. Faculty of Accountancy, Universiti Teknologi MARA Puncak Alam, Selangor, p. 75. ISBN 978-967-17038-0-9

Why brand equity matters in a globalised Malay and Islamic country, Malaysia? / Norazah Mohd Suki and Jumiati Sasmita. (2014) In: International Conference on Islamic Business, Art, Culture & Communication (ICIBACC 2014). Division of Research and Industry Linkages, UiTM Melaka, Alor Gajah, p. 34.

The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, p. 9. ISBN 9789670314563

Monograph

Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki. (2015) Industrial Training. Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

Conference or Workshop Item

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Linking market sensing capability, innovation speed, organizational learning and marketing performance in the disruption era / Lalu Edy Herman. (2019) In: Academic Conference on Social Sciences. (Submitted)

Thesis

The effectiveness of promotional strategy: a case study of TM Net Sdn. Bhd. Kota Bharu / Nor Izzati A. Malek @ Abdul Malek. (2005) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on the effectiveness of marketing strategy implemented by Pesakabumi Industries Sdn. Bhd. / Najdah Abd Aziz. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.

GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad. (2018) Degree thesis, thesis, Universiti Teknologi Mara Perlis.

Marketing of NGV in Malaysia : with particular reference in Johor Bahru / Mohd Ghazali Anggang and Mohd Lutfi Nadzar. (2006) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

The advantage of rebranding food and beverage business / Nurelyza Shaheera Anwar Fuad. (2022) Degree thesis, thesis, Universiti Teknologi MARA, Melaka.

The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar. (2019) PhD thesis, thesis, Universiti Teknologi MARA.

Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri. (2015) PhD thesis, thesis, Universiti Teknologi MARA.

A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang. (1999) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Shah Alam.

Enhancing the ports capacity through marketing & promotion by port authority: a case study of Johor Port Authority (JPA) / lrwan Ibrahim ...[et al.]. (2005) Masters thesis, thesis, Universiti Teknologi MARA, Johor.

A study on physical distribution functions practiced by NSTP (M) berhad within Kuala Terengganu / Rusnah Ismail. (1998) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu.

A study on the factors that influence gold price in Malaysia / Mohd Kamarulredzal Kamarulzaman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

The study of customer satisfaction towards Pernama Kem Penrissen Retail Outlet In Kuching, Sarawak/Kasirul Norman Kasim and Audrey Nicholas Rateh. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi. (2017) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Key variables for successful relationship marketing in business-to-business market. Case study: Telekom Malaysia Berhad (TM), Kota Bharu Kelantan / Norazian Mat Rifen. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Research on the effectiveness of RMK advertisement in promoting their products/ services: from the perspectives of advertisers / Ruhaila Mohamed. (2000) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

A study on the determinants of housing affordability in Malaysia / Hidayah Mohd Raidzoh. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Student Project

“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid. (2009) [Student Project] (Unpublished)

Customer intention toward life insurance product / Mohd Rahim Ab Molok. (2015) [Student Project] (Unpublished)

A case study on the performance of approval of Proton Commerce Sdn Bhd’s hire purchase loan towards CIMB business process / Muhammad Hakeem Ab Rahman. (2009) [Student Project] (Unpublished)

Marketing strategies in small firms: how far do small medium industries understand the marketing concept? / Shafiza Ab Sani. (2004) [Student Project] (Unpublished)

Factors influencing customer loyalty towards MILO products / Ena Suhaila Abas. (2008) [Student Project] (Unpublished)

Customer retention in MPH Bookstore Great Eastern Mall outlet / Wan Shazana Abd Aziz. (2010) [Student Project] (Unpublished)

Factors that encourage women to be an SME entrepreneur in PKNS Complex Shah Alam / Muhammad Azhar Abd Mulop. (2014) [Student Project] (Submitted)

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah. (2007) [Student Project] (Unpublished)

Feedback, service quality, product information, perceived security and consumer purchase intention of supplement product via Instagram the mediate effect of trust / Siti Noor Ashidah Abd Rahman. (2015) [Student Project] (Unpublished)

Major factors that affects fertilizer sales performance at RBSB (M) Sdn Bhd / Siti Nur Afizan Abd Rahman. (2010) [Student Project] (Unpublished)

Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak. (2010) [Student Project] (Unpublished)

Perception of Malaysians at Klang Valley towards halal food products / Nadzirah Abd Wahab. (2007) [Student Project] (Unpublished)

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis. (2005) [Student Project] (Unpublished)

A study on service quality dimensions toward customer satisfaction of Unifi in Selangor / Norhalizatul Akma Diana Abdul Aziz. (2020) [Student Project] (Unpublished)

Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani. (2010) [Student Project] (Unpublished)

Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim. (2005) [Student Project] (Unpublished)

Ipod's Product Life Cycle / Intan Nur Haleeda Abdul Halim ... [et al.]. (2016) [Student Project] (Unpublished)

The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman. (2015) [Student Project] (Unpublished)

Consumers’ acceptance towards mass-customization of bungalows design. a study of Noris Ventures Sdn. Bhd. / Siti Aishah Abdul Manaf. (2010) [Student Project] (Unpublished)

Mayban Finance Berhad The study on the factors attracting customers to ASN loan at Wangsa Maju branch / Mohd Zamri Abdul Manan. (1999) [Student Project] (Submitted)

Customer satisfaction through services offer by Metro Driving Academy (MDA) towards its customer / Wan Nur Hidayah Abdul Nasir. (2009) [Student Project] (Unpublished)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim. (2008) [Student Project] (Unpublished)

A study on introducing e-commerce as an innovative strategy in doing business “Pernec Halalsquare”/ Muhammad Faiz Abdul Rahim. (2010) [Student Project] (Unpublished)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

Factors affecting housing prices in Malaysia / Norshahirah Abdul Raman. (2017) [Student Project] (Submitted)

Determinant of consumer buying behaviour towards healthy products / Arsyad Abdul Razak. (2011) [Student Project] (Unpublished)

Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. (2017) [Student Project] (Unpublished)

The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak. (2010) [Student Project] (Unpublished)

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak. (2010) [Student Project] (Unpublished)

The consumer awareness through direct response on media comercial (PPZ – MAIWP) / Nor Fitrina Abdul Rohani. (2009) [Student Project] (Unpublished)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] (Unpublished)

Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull. (2011) [Student Project] (Unpublished)

The effectiveness of product placement in a 60 second video and its influence towards consumer behaviour / Aiza Adriena Abdull Ropha. (2018) [Student Project] (Unpublished)

Country of origin matter to brand equity between two electronic giant companies of Japan and South Korea / Fatin Nabilah Abdullah. (2014) [Student Project] (Unpublished)

A study on bumiputera women entrepreneurs in small medium enterprises on their knowledge of promotional strategies in Sapangar area, Kota Kinabalu, Sabah / Josrin Amban @ Mohd Nazrie Abdullah. (2010) [Student Project] (Unpublished)

Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. (2016) [Student Project] (Unpublished)

Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin. (2008) [Student Project] (Unpublished)

An analysis on factors that motivate customers to remain loyal with Telekom Malaysia Berhad / Afzainizah Adam. (1999) [Student Project] (Submitted)

Customer motivation towards salary deduction scheme: a case study of Amanah Saham Bumiputera (ASB) Scheme / Shareena Adnan. (2007) [Student Project] (Unpublished)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad. (2008) [Student Project] (Unpublished)

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. (2008) [Student Project] (Unpublished)

The factors that influence consumers to purchase smartphones: UiTM (Melaka) Kampus Bandaraya / Nor Fardiana Ahmad and Nur Hazwani Mohd Jama. (2016) [Student Project] (Unpublished)

A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad. (2009) [Student Project] (Unpublished)

A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi. (2012) [Student Project] (Unpublished)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa. (2008) [Student Project] (Unpublished)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin. (2008) [Student Project] (Unpublished)

Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. (2011) [Student Project] (Unpublished)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) [Student Project] (Unpublished)

Precedence of impulsive buying decision among 99Speedmart Bukit Kapar customers / Mohammad Soffy Hanan Ali. (2017) [Student Project] (Unpublished)

A study on the marketing mix strategies, marketing audit and marketing plan in Telekom Malaysia Berhad / Roslina Ali. (1998) [Student Project] (Submitted)

Consumer's awareness towards Islamic banking: The case of Kota Kinabalu / Nur Azreeni Farhana Amir. (2013) [Student Project] (Unpublished)

Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah. (2017) [Student Project] (Unpublished)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin. (2007) [Student Project] (Unpublished)

Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong. (2016) [Student Project] (Unpublished)

The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. (2016) [Student Project] (Unpublished)

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. (2018) [Student Project] (Unpublished)

Pepsi's Product Life Cycle / Donna Elviera Arni ... [et al.]. (2016) [Student Project] (Unpublished)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan. (2010) [Student Project] (Unpublished)

Product Life Cycle of Yakult / Dayang Ernie Nurfarah'ain Awang Ahmad ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik. (2009) [Student Project] (Unpublished)

A study on the effectiveness of promotional mix towards FELDA trading product / Nor Amira Ayon. (2011) [Student Project] (Unpublished)

A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. (2009) [Student Project] (Unpublished)

The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan. (2010) [Student Project] (Unpublished)

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi. (2009) [Student Project] (Unpublished)

Extrinsic factors of customers’ purchase intention towards ready-to-eat (RTE) food products by FELCRA Livestock and Agri Product Sdn. Bhd (FLAPSB) / Amira Zahida Azmi. (2017) [Student Project] (Unpublished)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi. (2011) [Student Project] (Unpublished)

The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi. (2017) [Student Project] (Unpublished)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham. (2018) [Student Project] (Unpublished)

A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] (Unpublished)

Factors influence brand loyalty towards Power Ficos company / Rozaireen Baharom and Juraiza Ezza Johari. (2013) [Student Project] (Unpublished)

The impact of selected macroeconomic variables on Housing Price Index (HPI) in Malaysia / Nur Afiqah Baharudin. (2018) [Student Project] (Submitted)

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri. (2009) [Student Project] (Unpublished)

Service quality factors effecting customer's behavioral intentions towards Selesa Beach Resort, Port Dickson / Siti Zubaidah Bakri. (2007) [Student Project] (Unpublished)

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan. (2009) [Student Project] (Unpublished)

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min. (2006) [Student Project] (Unpublished)

Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam. (2019) [Student Project] (Unpublished)

Horlicks / Johny Jelliance Clement ... [et al.]. (2016) [Student Project] (Unpublished)

The service quality of sales representative from PERTAM Properties in selling the properties / Khurzaimah Daud. (2009) [Student Project] (Unpublished)

Promotional sport event : factors that motivate sport spectators to attend live sports event : a case study of Malaysian Super League (MSL) in Sabah / Daniel Niven Denis Joimot. (2011) [Student Project] (Unpublished)

Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)

A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis. (2007) [Student Project] (Unpublished)

Internal branding : awareness of internal branding among employees in SESB Kota Kinabalu / Kasrinah Dzulkifli and Nurul Fazielah Jamran. (2012) [Student Project] (Unpublished)

Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]. (2014) [Student Project] (Unpublished)

A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi. (2009) [Student Project] (Unpublished)

To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu. (2014) [Student Project] (Unpublished)

A study on customers’ perception towards Celcom 3G services in Penang / Mohamed Zahid Ghazali. (2006) [Student Project] (Unpublished)

Effects of word-of-mouth communication on purchasing decisions in restaurants : a path analytical study / Nur Fadilla Halim. (2014) [Student Project] (Unpublished)

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) [Student Project] (Unpublished)

Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan. (2010) [Student Project] (Unpublished)

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. (2007) [Student Project] (Unpublished)

Motorola RAZR V3 / Fahmi Hamzah ... [et al.]. (2016) [Student Project] (Unpublished)

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. (2019) [Student Project] (Unpublished)

Managing event sponsorships effectively: case study on Celcom (M) Bhd / Mohd Ilham Harun. (2009) [Student Project] (Unpublished)

The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah. (2011) [Student Project] (Unpublished)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. (2010) [Student Project] (Unpublished)

Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim. (2018) [Student Project] (Unpublished)

Factors that affect the intention to purchase branded counterfeit products among students in UiTM Kampus Bandaraya Melaka / Syahirah Maimunah Hashim. (2019) [Student Project] (Unpublished)

The effectiveness of Tupperware brands promotion strategies towards customer purchase decision / Jassie Hormon @ Gracie. (2012) [Student Project] (Unpublished)

The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni. (2011) [Student Project] (Unpublished)

A study on customer satisfaction toward UMW Pennzoil website as lead generators marketing / Mohd Fairuz Hussin. (2009) [Student Project] (Unpublished)

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim. (2014) [Student Project] (Unpublished)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim. (1998) [Student Project] (Submitted)

Element of service quality and its relationship towards customer satisfaction in Affinbank Seberang Jaya Branch / Nazirah Ibrahim. (2013) [Student Project] (Unpublished)

A study of product packaging in consumer purchasing decisions / Rozani Ibrahim. (2012) [Student Project] (Unpublished)

Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. (2016) [Student Project] (Unpublished)

The study of customer commitment on relationship quality in Agrobank, Jerantut / Azrian Azrina Ideris. (2009) [Student Project] (Unpublished)

A study on the effectiveness of promotional mix towards customer awareness at Pirate Park, Melaka / Mohd Faiz Ismail, Nor Hanisah Abd Manap and Norlyana Syafira Mohamad Razali. (2014) [Student Project] (Unpublished)

Business strategies implemented by Etiqa to promote their Takaful products / Munirah Ismail. (2010) [Student Project] (Unpublished)

A study on the level of customer satisfaction towards physical distribution services provided by BERNAS Perdana Sdn. Bhd. / Noorhani Ismail. (1999) [Student Project] (Submitted)

Empowering customer awareness through social network: a case study of Sukimi Group / Sulaiman Ismail. (2012) [Student Project] (Unpublished)

Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. (2000) [Student Project] (Unpublished)

Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon. (2019) [Student Project] (Unpublished)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

KWSP investment scheme in Tabung Haji: how to attract new investor through an effective promotion / Maimunah Jalil. (1999) [Student Project] (Submitted)

Customer satisfaction survey on TM family and friend / Mohd Muzammer Jamaluddin. (1999) [Student Project] (Submitted)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) [Student Project] (Unpublished)

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. (2008) [Student Project] (Unpublished)

Tenants satisfaction towards the facilities provided by Technology Park Malaysia / Siti Ainun Mardiah Jamaludin. (2008) [Student Project] (Unpublished)

Factors affecting customer’s loyalty towards fast food restaurant in Subang Jaya / Shahril Anuar Jamar. (2019) [Student Project] (Unpublished)

A study relationship between advertising, word of mouth and experience perspective with customer purchase intention in Kota Kinabalu / Nor Nikma Jamil. (2014) [Student Project] (Unpublished)

The effectiveness of marketing tools toward the student recruitment implemented in Kiara College / Siti Nurliyana Syairah Jamil. (2015) [Student Project] (Unpublished)

The awareness of halal products and services among Muslim consumer in Klang, Selangor / Ahla Majidah Janudin. (2022) [Student Project] (Submitted)

Sony Ericsson / Anna Aidette Jiman ... [et al.]. (2016) [Student Project] (Unpublished)

Sunsilk / Fatin Hanna Jobli ... [et al.]. (2014) [Student Project] (Unpublished)

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari. (2015) [Student Project] (Unpublished)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari. (2018) [Student Project] (Unpublished)

Factors influencing non-Muslim consumer’s awareness towards Halal logo on food product / Nur Shahira Joharin and Haiqal Syukri Jantan. (2014) [Student Project] (Unpublished)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist. (1993) [Student Project] (Unpublished)

The effectiveness of direct mail advertising towards tour package service practice by Perpel Travel & Tours Sdn Bhd Kota Bharu / Rosmanira Junoh. (1999) [Student Project] (Submitted)

Brand equity and customer repurchase intention towards Agromas products / Ahmad Syakir Kadimin and Mohamad Hanafi Zainal. (2013) [Student Project] (Unpublished)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir. (2015) [Student Project] (Unpublished)

An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin. (2010) [Student Project] (Unpublished)

A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin. (1997) [Student Project] (Submitted)

Customer awareness towards hyrdoponic / Johan Iskandar Kamarudin. (2009) [Student Project] (Unpublished)

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. (2014) [Student Project] (Unpublished)

A study on the factors that leading towards customer satisfaction; a case studies of Bank Rakyat (Taiping Branch) / Kamarul Anaz Kassim. (2013) [Student Project] (Unpublished)

Why consumers buy green product rather than normal product / Nortini Kata. (2015) [Student Project] (Unpublished)

A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin. (2014) [Student Project] (Unpublished)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. (2002) [Student Project] (Unpublished)

Life Cycle of Google Class / Edward Lihoi ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia's Life Cycle / Aliceciana Livan Luhat ... [et al.]. (2016) [Student Project] (Unpublished)

Factors influence consumer trust in shopping product online / Maslina Mahazir. (2019) [Student Project] (Unpublished)

Comparative measurement of customer satisfaction based on their expectation and perceived value towards Bayo service / Mohd Wahyuddin Mahmood. (2008) [Student Project] (Unpublished)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

A study on benefit sought by Employees Provident Fund Social Security Training Institute (ESSET) customers towards the services offered in Selangor / Rosmaryati Malik. (2002) [Student Project] (Unpublished)

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan. (2009) [Student Project] (Unpublished)

The impact of marketing promotion mix tools and channel of distribution on zakat collection performance: a case study on Pusat Pungutan Zakat- Majlis Agama Islam Wilayah Persekutuan ( PPZ-MAIWP) / Nurul Azian Mamod. (2011) [Student Project] (Unpublished)

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. (2002) [Student Project] (Unpublished)

The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti. (2008) [Student Project] (Unpublished)

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) [Student Project] (Submitted)

The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani. (2015) [Student Project] (Unpublished)

Personality of international celebrity effectiveness towards Celcom Axiata advertisement / Nur Zaratul Afni Mat Lazim and Zati Izni Shapuan. (2014) [Student Project] (Unpublished)

Why local people prefer to buy imported shoes rather than local shoes / Norazwafira Mat Nor and Noorshida Kamarullbahrin. (2001) [Student Project] (Unpublished)

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said. (2009) [Student Project] (Unpublished)

A study of effective marketing strategies on hand tuft carpet product towards individual consumer end - market / Intan Syafinaz Mat Shafie. (1999) [Student Project] (Submitted)

Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof. (2009) [Student Project] (Unpublished)

LG Electronics / Mas Syafiq Azizan Matzrol ... [et al.]. (2016) [Student Project] (Unpublished)

A study on the effectiveness of promotion for Islamic product at Agrobank Segamat / Norshafiqah Md Dasuki. (2011) [Student Project] (Unpublished)

Service quality delivery and its relationship on customers satisfaction in Maybank Tasek Gelugor / Suhana Md Desa. (2009) [Student Project] (Unpublished)

The effectiveness of promotional effort towards Nestle beverages / Mohd Hazwan Md Kharmani. (2009) [Student Project] (Unpublished)

“The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh. (2011) [Student Project] (Unpublished)

Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin. (2009) [Student Project] (Unpublished)

Factors that influences brand loyalty on sportswear / Tuty Rubiyanti Md Rodhi. (2011) [Student Project] (Unpublished)

Potential customer intention to buy Amanah Saham 1 Malaysia: case study in Melaka / Nor Hafizah Md Salleh. (2009) [Student Project] (Unpublished)

Packaging attributes that affect consumer buying behavior on generic product in Aeon Big Sutera Utama / Suhaili Md Tarmudi and Muhammad Amnan Ruslan. (2014) [Student Project] (Unpublished)

Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki. (2009) [Student Project] (Unpublished)

A case study on the promotion mix practices toward State Economic Development Corporation of Malacca (PKNM) in house selling / Noor Farhana Izyan Md. Saringat. (2010) [Student Project] (Unpublished)

Applications of the marketing mix in the operations of three selected kiosks in the Polytechnic Kota Kinabalu / Marielan Michael. (2015) [Student Project] (Unpublished)

The effectiveness of promotional tools to create customer awareness / Mohd Amirza Misnadi. (2006) [Student Project] (Unpublished)

An awareness study of retailers in Kuala Terengganu on Sajimas Product / Fadhilah Mohamad. (1999) [Student Project] (Submitted)

Factors contribute to customer awareness towards Takaful Mesra product at Etiqa Insurance and Takaful Seremban Branch / Khairunnisa Mohamad. (2011) [Student Project] (Unpublished)

The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad. (2009) [Student Project] (Unpublished)

Lembaga Tabung Haji (TH): relationship between encouragement rewards scheme for Malaysia's school with customer behavior / Mohd Faizal Mohamad. (2007) [Student Project] (Unpublished)

A study on factor that effect foreign customer loyalty in Telekom Malaysia Berhad / Nurul Atiqah Mohamad Azahar. (2011) [Student Project] (Unpublished)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Ipoh, Perak Darul Ridzuan / Nurul Huda Mohamad Jaffar. (2010) [Student Project] (Unpublished)

The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin. (2014) [Student Project] (Unpublished)

A study on Muslim customer satisfaction towards halal certificate issue at kopitiam (Oldtown White Coffee outlet in Seberang Jaya, Seberang Perai, Penang) / Mohamad Saharulazrin Mohamad Nor. (2013) [Student Project] (Unpublished)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli. (2006) [Student Project] (Unpublished)

Breeze / Afiq Hijizi Mohamad Saparie ... [et al.]. (2016) [Student Project] (Unpublished)

A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah. (2013) [Student Project] (Unpublished)

Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman. (2016) [Student Project] (Unpublished)

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris. (2007) [Student Project] (Unpublished)

Factors that influence customer buying decision towards Prudential Life Insurance / Muhammad Akhmal Mohamed Aris. (2014) [Student Project] (Unpublished)

Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. (2007) [Student Project] (Unpublished)

The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi. (2015) [Student Project] (Unpublished)

The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. (2018) [Student Project] (Unpublished)

The study on the profile of market niche of Penang Golf Resort Berhad in meeting customer needs / Maziharita Mohamood. (1999) [Student Project] (Submitted)

A study on the factors that influence performance of sales in “Pertubuhan Peladang Kawasan Kuala Terengganu (PPK KT)” / Ahmad Fikri Al-Amin Mohd. (2013) [Student Project] (Submitted)

The effectiveness of promotions on public awareness towards the SSM company / Nor Hazlina Mohd. (2010) [Student Project] (Unpublished)

Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd. (2009) [Student Project] (Unpublished)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

The role of religious knowledge in influencing the attitude of Muslim consumers in spending among UiTM Dungun students / Noramni Mohd Azhar. (2022) [Student Project] (Submitted)

The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam. (2010) [Student Project] (Unpublished)

Customer loyalty towards PETRONAS MITCO Japan / Noorazura Mohd Daud. (1999) [Student Project] (Submitted)

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. (2018) [Student Project] (Unpublished)

Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi. (2019) [Student Project] (Unpublished)

A case study: promotional mix used in increasing sales of Dewan Pelajar magazine / Munirah Mohd Hazizan. (2010) [Student Project] (Unpublished)

To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) [Student Project] (Unpublished)

Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. (2019) [Student Project] (Unpublished)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

A study on the effect of service quality toward customer loyalty at Telekom Malaysia Berhad / Haslizahanim Mohd Razali. (1999) [Student Project] (Submitted)

Marketing capabilities of fashion and apparel retailing among small medium enterprises in Bangi / Nurul Syazana Mohd Razi. (2018) [Student Project] (Unpublished)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari. (2018) [Student Project] (Unpublished)

Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis. (2009) [Student Project] (Unpublished)

Herb industry: factors influencing the demand of herb products in Kota Bharu, Kelantan / Najibah Mohd Saufi. (2013) [Student Project] (Unpublished)

A study on maintaining customer loyalty towards the demand of hardware purchasing at Perniagaan Simen Tenagadesa Sdn. Bhd / Mohd Shamsol Mohd Shafie. (2000) [Student Project] (Submitted)

Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun. (2014) [Student Project] (Unpublished)

To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq. (2014) [Student Project] (Unpublished)

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. (2014) [Student Project] (Unpublished)

Promotional strategies towards incerasing the customer awareness in Kazzponic Sdn Bhd in Malacca / Khairil Imran Mohd Yahya. (2009) [Student Project] (Unpublished)

Marketing strategies to attract new unit holders to invest in Amanah Saham Bumiputera Scheme (Akaun Remaja) / Norhaslin Mohd Yusof. (1998) [Student Project] (Submitted)

A study on customer satisfaction toward services provided by Employees Provident Fund Social Security Training Institute (ESSET) / Yusmaliza Mohd Yusof. (2002) [Student Project] (Submitted)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri. (2018) [Student Project] (Unpublished)

The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) [Student Project] (Unpublished)

Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar. (2009) [Student Project] (Unpublished)

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. (2018) [Student Project] (Unpublished)

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. (2002) [Student Project] (Submitted)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun. (2009) [Student Project] (Unpublished)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza. (2015) [Student Project] (Unpublished)

Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi. (2017) [Student Project] (Unpublished)

A study on the effectiveness of sales promotional tools for health and spa services in Kota Kinabalu / Suzanty Muin. (2011) [Student Project] (Unpublished)

A study of customer expectations towards service provided by Bank Islam Malaysia Berhad (BIMB), Kuala Terengganu / Fazmalia Mukhtar. (2004) [Student Project] (Unpublished)

Lego / Nurharzmira Murat ... [et al.]. (2013) [Student Project] (Unpublished)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul. (2015) [Student Project] (Unpublished)

An empirical study of customer loyalty towards Islamic private pre-school: Tadika Cinta Bestari Enterprise / Lily Muliana Mustafa. (2013) [Student Project] (Unpublished)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. (2011) [Student Project] (Unpublished)

Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa. (2009) [Student Project] (Unpublished)

The effectiveness of wakalah marketing for investment products : case study of CIMB wealth advisor / Nur Suhada Mustapha. (2014) [Student Project] (Unpublished)

The factors that contribute to customer retention for Chevrolet in DRB-Hicom Berhad / Noor Aznina Naim. (2006) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of non-Muslims towards Takaful Malaysia products: a study on promotional strategy / Erlia Nasir. (2006) [Student Project] (Unpublished)

Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]. (2016) [Student Project] (Unpublished)

Study on customer satisfaction towards service quality in Kuwait finance house Kuala Lumpur main branch / Muhammad Nazmi Nawi. (2010) [Student Project] (Unpublished)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) [Student Project] (Unpublished)

The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin. (2014) [Student Project] (Unpublished)

A study on consumer awareness of Celcom sukses prepaid towards Indonesian’s migrant in Malaysia / Rani Nerawi. (2009) [Student Project] (Unpublished)

7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz. (2009) [Student Project] (Unpublished)

Antecedent of customer loyalty among Celcom user / Syaza Noor Azizi. (2015) [Student Project] (Unpublished)

Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin. (2018) [Student Project] (Unpublished)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. (2018) [Student Project] (Unpublished)

A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin. (2011) [Student Project] (Unpublished)

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. (2019) [Student Project] (Unpublished)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

A study on customer retention strategies at Borneo Golf Resort Berhad / Mariza Nurullah. (2010) [Student Project] (Unpublished)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar. (2018) [Student Project] (Unpublished)

An analysis on the service quality performance by Seri Warisan Resort / Rosdadawiyad Omar. (2006) [Student Project] (Unpublished)

Relationship between customer satisfaction and loyalty towards ASNB services in Kuala Lumpur / Siti Nazirah Omar. (2006) [Student Project] (Unpublished)

Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman. (2003) [Student Project] (Unpublished)

The study on effectiveness of sales promotion done by Awana Kijal Golf & Beach Resort, Terengganu / Ruhaizi Othman. (1999) [Student Project] (Submitted)

The influence of brand awareness towards customer decision: a study of The Body Shop beauty care products / Dk Nur Azera Pg Abdullah. (2014) [Student Project] (Unpublished)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. (2014) [Student Project] (Unpublished)

A study on the factors that influence the sales performance of Ableace (M) Sdn Bhd towards international market / Nik Norsuhana Radzali. (2009) [Student Project] (Unpublished)

Conventional advertising and factors that affect towards consumer sensitivity / Muhammad Akid Rahman. (2014) [Student Project] (Unpublished)

Ipod Product Life Cycle / Nur Fadiyah Rahmat ... [et al.]. (2016) [Student Project] (Unpublished)

The factors contribute to the customers' acceptance towards 'Talk Around a Clock' call plan introduced by Telekom / Raja Shahrizal Raja Ahmad Shafiei. (2005) [Student Project] (Unpublished)

A study on the effectiveness of the marketing strategy for inflatable boats / Raja Siti Zalina Raja Ali. (1999) [Student Project] (Submitted)

A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz. (2011) [Student Project] (Unpublished)

The influence of promotion mix on enhancement of student enrolment in UniKL MIMET/ Amirah Ramlan. (2018) [Student Project] (Unpublished)

1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. (2011) [Student Project] (Unpublished)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie. (2013) [Student Project] (Unpublished)

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. (2008) [Student Project] (Unpublished)

A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali. (2014) [Student Project] (Unpublished)

A study of fast food restaurants sales promotional tools preferred by university students / Ogilvy Richard. (2013) [Student Project] (Unpublished)

The effectiveness of rebranding towards TM: through advertising and reputation / Noor Asyikin Rohman. (2007) [Student Project] (Unpublished)

To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais. (2014) [Student Project] (Unpublished)

Study of relationship marketing towards the customer retention practices by HICOM Diecasting Sdn Bhd / Khairun Aini Roslan. (2009) [Student Project] (Unpublished)

A study of celebrity endorser effectiveness in sport marketing among young Malaysian consumers / Nadia Yamina Rosli. (2012) [Student Project] (Unpublished)

A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. (2012) [Student Project] (Unpublished)

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli. (2014) [Student Project] (Unpublished)

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman. (2018) [Student Project] (Unpublished)

Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini. (2010) [Student Project] (Unpublished)

Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman. (2019) [Student Project] (Unpublished)

Implementation of marketing mix strategy for rubberwood based product by RISDA Melaka / Norizzatina Ruslan. (2008) [Student Project] (Unpublished)

Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) [Student Project] (Unpublished)

The effects of marketing mix on the customer satisfaction of Ar-rahnu by Agrobank Alor Gajah, Melaka / Mohd Alif Nurfahmi Saad. (2011) [Student Project] (Unpublished)

A study on implementing promotion strategy in Kolej Yayasan Melaka / Nur’ain Saad. (2015) [Student Project] (Unpublished)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) [Student Project] (Unpublished)

Market intervention and easing the shortage of sugar (a case study in Muar) / Qurratu ‘Aini Sabtu. (2010) [Student Project] (Unpublished)

Quality label as a marketing advantage: The case of Malaysia's best fruit / Rofika Sae. (2004) [Student Project] (Submitted)

A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon. (2004) [Student Project] (Unpublished)

Naelofar Hijab / Intan Shafinie Sahat ... [et al.]. (2016) [Student Project] (Unpublished)

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi. (2013) [Student Project] (Unpublished)

A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan. (2003) [Student Project] (Unpublished)

A study of customers satisfaction towards Avon’s cosmetic product / Asmawati Sajari. (2011) [Student Project] (Unpublished)

Bakers’ street product (Chicken pie) / Siti Aminah Salleh. (2009) [Student Project] (Unpublished)

4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh. (2009) [Student Project] (Unpublished)

A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat. (2011) [Student Project] (Unpublished)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. (2014) [Student Project] (Unpublished)

Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari. (2015) [Student Project] (Unpublished)

The falling giant: a study on the drop-in sales of the New Straits Times (NST) newspaper / Farah Eziana Sarian. (2007) [Student Project] (Submitted)

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. (2009) [Student Project] (Unpublished)

A study on customer retention (repeat purchase) at Peladang Mart Sdn. Bhd. / Amirah Salwani Shabani. (2012) [Student Project] (Unpublished)

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. (2011) [Student Project] (Unpublished)

Business sustainability & understanding the role of agent relationship on multipurpose liquid fertilizer makes an impact towards the development of agriculture marketing product: perspective of RRAS Bakti (M) Sdn. Bhd. / Muhammad Faiz Shahru Alzaman. (2014) [Student Project]

A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif. (2009) [Student Project] (Unpublished)

A study of customer satisfactions towards fixed line telephone service provided by Telekom Malaysia Berhad / Noorshajidatul Risha Shariffuddin. (2004) [Student Project] (Unpublished)

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. (2007) [Student Project] (Unpublished)

A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba. (2009) [Student Project] (Unpublished)

A study on the Saiful Nang's shirt printing sales greatly increases / Muhammad Syaffiq Shasudin. (2015) [Student Project] (Unpublished)

A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri. (2013) [Student Project] (Unpublished)

The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] (Unpublished)

Cadbury's Dairy Milk / Ayu Farzil Wanee Sulaiman ... [et al.]. (2016) [Student Project] (Unpublished)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. (2015) [Student Project] (Unpublished)

Perception towards service quality and the impact of brand image on customers in Prudential BSN Takaful Berhad,Melaka / Nur Ain Farhana Sulaiman and Nurul Najwa Khairul Azman. (2015) [Student Project] (Unpublished)

A research on the potential market of Borneo Tropical Honey produced by Rural Development Corporation (KPD) / Nozie Sumil. (2012) [Student Project] (Unpublished)

A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi. (2013) [Student Project] (Unpublished)

Distribution channel problem faced by Faiza Marketing Sdn Bhd / Sharifah Badariah Syed Ali. (2009) [Student Project] (Unpublished)

A study on customer satisfaction on the quality of services provided by outlet business management Kemaman / Sharifah Anita Alsagoff Syed Ismail. (1998) [Student Project] (Submitted)

Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar. (2010) [Student Project] (Unpublished)

A comparative sales forecast study between supervised and unsupervised learning algorithm on restaurant / Azhar Tamby. (2006) [Student Project] (Unpublished)

Milo / Sheanie Tin ... [et al.]. (2016) [Student Project] (Unpublished)

Nokia Product Life Cycle / Christina Tony ... [et al.]. (2014) [Student Project] (Unpublished)

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) [Student Project] (Unpublished)

The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. (2009) [Student Project] (Unpublished)

A study on customer’s satisfaction towards service quality of Al-Rajhi Bank / Tuan Nordiana Tuan Soh. (2008) [Student Project] (Unpublished)

Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin. (2014) [Student Project] (Unpublished)

A study of student perception on level of marketability / Stephany Ugil & Nur Inarah Hassan. (2018) [Student Project] (Unpublished)

The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib. (2010) [Student Project] (Unpublished)

Pepsi / Zainab Wahid ... [et al.]. (2016) [Student Project] (Unpublished)

The relationship between promotion tools towards bumiputera awareness of Japanese Associate Degree under Yayasan Pelajaran MARA / Wan Rahimah Wan Ghazali. (2012) [Student Project] (Unpublished)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] (Submitted)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin. (2015) [Student Project] (Unpublished)

Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi. (2014) [Student Project] (Unpublished)

A study on the effectiveness of advertising by Binaraya PKINK Sdn Bhd / Azliza Yaacob. (1998) [Student Project] (Submitted)

An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya. (2007) [Student Project] (Unpublished)

A study on effectiveness of promotional tools used by Epic Evolution (M) Sdn Bhd / Nurain Yahaya. (2011) [Student Project] (Unpublished)

Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya. (2005) [Student Project] (Unpublished)

The effect of price strategy on customers perception for Boer Goats in Koperasi Permodalan Melayu Negeri Johor (KPMNJ) / Mohd Izri Yatiman. (2011) [Student Project] (Unpublished)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] (Unpublished)

A study on temporary out of service customers at Southern Johor Telekom / Mohd Azraie Yusof. (2004) [Student Project] (Unpublished)

A study on awareness level of Kelantanese towards Crescent Network Sdn. Bhd. (CNSB) promotion activities / Norhasniza Yusoff. (1999) [Student Project] (Submitted)

An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. (2009) [Student Project] (Unpublished)

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) [Student Project] (Unpublished)

The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal. (2015) [Student Project] (Unpublished)

The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz. (2015) [Student Project] (Unpublished)

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. (2018) [Student Project] (Unpublished)

The factors influencing the usage of fixed line in the era of mobile phone in Taman Melawati / Soraya Zainal Abidin. (2005) [Student Project] (Unpublished)

To study the viability of Rras Bakti (M) Sdn.Bhd adopting its own distribution channel / Mohd Abidzar Zainol Abidin. (2009) [Student Project] (Unpublished)

Factors contributing to the poor acceptance of Malays towards Allianz Insurance Ipoh products. A study on marketing strategy / Norzaiha Izza Zainul Abidin Ahmad. (2008) [Student Project] (Unpublished)

Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria. (2011) [Student Project] (Unpublished)

Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria. (2010) [Student Project] (Unpublished)

The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria. (2009) [Student Project] (Unpublished)

The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. (2011) [Student Project] (Unpublished)

Streamyx product: relationship between marketing mix strategy with sales improvement at business sales TM Melaka / Mohd Akmal Zubir. (2008) [Student Project] (Unpublished)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. (2019) [Student Project] (Unpublished)

The impact of servicescape on customer satisfaction and customer loyalty of Hotel Puri Melaka / Tun Frisha Fazara Zulkarnain. (2009) [Student Project] (Unpublished)

The determinants of profitability on consumer product companies: evidence from Malaysia / Nur Lailasari Zulkarn’ain. (2019) [Student Project] (Submitted)

Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli. (2016) [Student Project] (Unpublished)

Entrepreneurship Project

Blueprint : LavQuisto ENTERPRISE / Nur Ain Natasya Ab Rauf. (2020) [Entrepreneurship Project] (Unpublished)

Case Study : Igrow Idea Sdn Bhd / Noor Mardyana Ahmad Tarmizi. (2021) [Entrepreneurship Project] (Submitted)

Case Study : Zalynz Oven / Izyan Atasha Azman. (2020) [Entrepreneurship Project] (Unpublished)

Case Study : NH Prima Sdn.Bhd / Norkhairun Nisa’ Azmi. (2021) [Entrepreneurship Project] (Unpublished)

Dinda’s Food / Nur Athirah Afiqah Azni … [et al.]. (2022) [Entrepreneurship Project] (Unpublished)

My health store / Mawani Murni Che Zahari ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Technology Based Business Idea Blueprint (MUDA Enterprise) / Muhamad Danial Hairudin. (2020) [Entrepreneurship Project] (Unpublished)

New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] (Unpublished)

Case Study : Shaklee Products (MALAYSIA) Sdn. Bhd. / Nor Farazatul Syafiza Mohammad Noor. (2021) [Entrepreneurship Project] (Unpublished)

PraktikalCute Enterprise / Muhammad Qayyum Mohd Azman. (2021) [Entrepreneurship Project] (Submitted)

Case Study : Faiza Sdn. Bhd / Afnan Syahmi Mohd Nazri. (2021) [Entrepreneurship Project] (Unpublished)

Entrepreneurship : Hi- Jack Technology / Muhammad Faisal Muhamd Apardi ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

An observation on the activities of Ideal Multifeed Farm (Brunei) Sdn. Bhd.: with special focus on marketing issues / Ami Nasir ... [et al.]. [Entrepreneurship Project] (Unpublished)

Business Plan : All-In Agency / Mohd Akhtar Ramli ... [et al.]. (2009) [Entrepreneurship Project] (Unpublished)

Case Study : Syedewa Group Sdn. Bhd. / Siti Nor Hasmida Suhaimi. (2021) [Entrepreneurship Project] (Unpublished)

Drone x-ray / Nurul Izzati Iwani Zulkafli ... [et al.]. (2017) [Entrepreneurship Project] (Unpublished)

Case Study : Radzi & Co / Muhammad Amir Firdaus Zulkifle. (2021) [Entrepreneurship Project] (Unpublished)

Research Reports

Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria. (2008) [Research Reports] (Unpublished)

The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)

A study on the dynamic relations between macroeconomic variables and stock market performance / Huzaimi Hussain... [et al.]. (2005) [Research Reports] (Unpublished)