Factors influencing consumers’ impulse buying behavior in AEON Malacca City

The impulsive buying behavior is a common trend in today’s market environment. Impulsive buying behavior is an urge or temptation to purchase a product or service with no consideration of the consequence of the purchase. This research purposes of introducing and investigating the major factors influencing consumer’s impulse buying behavior in AEON Malacca City. This research aimed at investigating how credit card, promotional approaches and window display offers influence the level of impulse buying. To understand the level, the most influences factor and correlation on customer satisfaction among young adults, the collection of quantitative data with the help of online survey was done. To measure the customer satisfaction of online shopping among young adults, the survey results are calculated with the help of convenience sampling design. Specifically, a survey was conducted in AEON Malacca City where distributes the questionnaire to 103 respondents who had shopping and have experiences in impulse buying behavior. The data has been analyzed by using SPSS to find the reliability test, frequency distribution analysis which consists of demographic variables and inferential analysis which is consists of descriptive analysis and correlation analysis. After analyzing the data, the result of which is the most influence factors on consumer’s impulse buying behavior are able to determine.