Purchase intention of counterfeit products among student UiTM Campus Bandaraya Melaka

The market for counterfeit products in Malaysia are too high. Nowadays, it hardly recognizes the distinctions between a real and fraudulent product as the imitation products have flooded the market all over the world. In reality, most of the individuals are looking up and still buying counterfeit products. There are three objectives that have been determined in this study. The first one is to investigate the significant relationship between the social influence and the intention to purchase counterfeit product among students in UiTM Kampus Bandaraya Melaka. Second, to investigate the significant relationship between the price and the intention to purchase counterfeit product among students in UiTM Kampus Bandaraya Melaka. Lastly, to investigate the significant relationship between the past experience and the intention to purchase counterfeit product among students in UiTM Kampus Bandaraya Melaka. This study involves 100 respondents who had experience purchasing counterfeit products. Total of 116 questionnaires were distributed randomly to the respondent in UiTM Kampus Bandaraya Melaka. Moreover, this generation-y nowadays is easy to influence by irresponsible peoples. One of the victims or buyers of this counterfeit product mostly is the student. Therefore, a research has been conducted to examine the relationship between independent variables which is social influence, price and past experience with the dependent variables which is intention to purchase counterfeit products. However, out of 116 questionnaires, there are only 100 questionnaires were returned back to the researcher and was keyed in and analyzed by using SPSS software version 22. All the data were collected for the purpose to create analysis of descriptive, mean, correlation and regression analysis. From this, we can see many benefits are useful to the future researcher, manufacturer, consumer and government.